If you’re reading this, you’re probably concerned about your email marketing’s effectiveness. Maybe your customers aren’t clicking your links? Maybe leads aren’t being generated from your email marketing, rendering it pretty useless right now.
Email marketing can be an incredibly effective tool when used right. When optimized correctly, it can help you connect with your customers wherever they are, whenever you want to.
So, how do you go about improving your email marketing to see a clear return on your investment? In this blog, we’re going to give you some tips and techniques to get the most out of your email marketing for your auto performance shop.
How to improve your email marketing campaigns
Personalize Each Email
Take a moment and think about how many promotional emails or ‘spam’ emails you receive in your inbox each morning. These emails get a bit repetitive and annoying, to say the least, and you don’t want your emails to be lumped in with them.
If your company sends out generic emails, just like every other business out there, then the reader is more than likely going to hit delete before getting past the first two sentences. Hey, they might not even open them to begin with.
Opening your email with a greeting and your customer’s first name will make them feel like it was written just for them and creating a sense of trust between you - which leads to an easier sale.
Get The Timing Right
One of the worst things you can do when it comes to deploying your email marketing is sending them out at the wrong time. Usually, there’s a bit of trial and error when it comes to finding the appropriate time and day to send your emails, as every business is different.
If you’re not getting a great open rate and haven’t tried different sending times, it’s time to start experimenting with your mailing list. By trying different sending times, you can establish when your audience opens and interacts with your emails the most.
Have A Clear Call To Action In The Email
If your call to action (CTA) in your email isn’t clear or doesn’t make sense, then you’re going to find your email marketing doing little to nothing. Your audience doesn’t have the time or patience to read through a long email waiting for you to tell them what it is you want them to do.
A clear CTA in your email lets them what the email is about and what they need to do with it.
Keep your CTA text simple and easy to read - and avoid the generic ‘click here’. Your CTA should be relevant to the content of the email and encourage your reader to take up your special offer, book in for that service or buy that new product.
How to get people on your email list
Now that we’ve gone through some of the basics in improving your email marketing it’s time to figure out how you’re going to go about getting that email list full. There are a few ways you can go about this but here are some of the most popular ways.
Opt-In Forms
Placing opt-in forms strategically around your website is an excellent way to turn visitors into subscribers. These forms are usually placed after pieces of content that make your visitors want to know more about your company, like:
- Engaging blog posts
- On your website’s footer
- Within the body of an interesting article
- On your about page
- On your list of services page
Social Media Opt-Ins
Social media is one of the most popular ways to advertise competitions and giveaways - which are a sure way to get more subscribers onto your email series.
If you offer incentives like freebies, vouchers or discounts then customers are going to leap at the chance to opt-in to your email marketing for the chance to get their hands on one of those.
Exit Pop-Ups
These pop-ups are incredibly popular and a good way to attract visitors into becoming subscribers.
When your visitor moves their pointer towards leaving the page, a pop-up will appear. It will have a clear CTA which, in this case, will encourage them to sign up for your email marketing.
Like with the social media opt-ins it’s a good idea to offer some sort of incentive for your visitors. For example, you could offer a discount during their next purchase or some form of free downloadable content.
Try implementing these techniques and see how your email marketing conversions increase. If you’re interested in accelerating your return from your email marketing efforts, try our
Marketing Maximizer service. 
