More is more of many things in our life, for both the good and bad. For example, more money means more money. And then, unfortunately, more calories means more calories. While the simple formula can work with most everything, what do you do when, like the calories, more starts becoming a plateau, or worse, a negative?

Well, in those cases, less is more, and what we really need is hiding in plain sight. 

I am talking about weight savings. Both literally and figuratively. I say figuratively because your business will likely come upon the same challenge as a car build. When your business is on that plateau, or spiraling downward, you may want to look at how lightening the load can work miracles. 

That’s where Motorhead Digital earns its stripes. We help businesses in the classic and performance automotive space shed digital dead weight. Things like clunky websites, outdated or nonexistent SEO tactics, and wasted ad spend. Just like a lightweight build, things will be easier to reach and work on, more efficient so you have more time and less stress. 

Since running lean and mean is so essential, let’s talk about what it did for automotive racing and how we can do the same with your online presence.

The paragon of the ethos

If there was one man and perhaps one car company most famous for this approach, it is Colin Chapman of Lotus. His famous quote “Simplify, then add lightness” has been at the core of their offerings since the beginning until… well… maybe when Geely bought them and made them release a 3,200 lb modern car with computers and safety. I digress though.

In the late 70s and early 80s, the ultra-rich were showing off their mid-engine exotics complete with V12 engines capable of blistering 0-60 stats along with white-knuckle quarter-mile times. The British underdog on the other hand, didn't have the R&D budget or facilities to produce a V12. But they knew that the mainstream racing world hadn't gone all-in yet with extreme weight savings.

Around this time, Lotus switched out of the roadster lane, and into the European Exotic lane with the Lotus Esprit. The car was an initial hit, and rivaled the other supercars of the day. All were delighted with the performance of the car. As long as they didn't see the four letter word on the spec sheet. Or should I say, four cylinder word. 

Leaning in on what you know

The Esprit had a miniscule 2.2l 4 cylinder engine. An impossible 8 entire cylinders less than the competition and in most cases, less than half the litre size too. By living the lightweight ethos, the Lotus Esprit was able to shed over 1000 lbs compared to the average exotic competitor to maintain peak performance. Once you study the physics behind it, such as rolling resistance, or traction efficiency, then things get really mind blowing.