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3 Simple Things You Can Do To Attract New Customers
Barry Alt • March 10, 2020
There are many methods you can follow to improve visitor traffic on your website, but here are three ways that we know for sure will help you attract more people to your site and get you more paying customers.

Everybody wants to attract new customers in the door and help their company grow, but it’s often difficult to know exactly how you’re supposed to do this.
In the online world, attracting new customers is wrapped up in bringing in more visitors to your website. There are many methods you can follow to improve visitor traffic on your website, but here are three ways that we know for sure will help you attract more people to your site and get you more paying customers.
Improve Your Social Media Efforts
Social media is the be all and end all nowadays and because it’s such a huge influence in people's lives, you can reach an incredibly large section of your audience. It’s the perfect tool to promote new products or services you have to offer.
But having a social media profile isn’t enough and if you have one but don’t use it as often as you would like, then you could be damaging your shop more than you think.
You need to be able to keep your social media pages updated and regulated or they’ll have a negative effect on the reputation of your business. If your social media pages aren’t looked after then it’s going to make your business seem neglected and out of touch with the industry.
If you want to avoid giving off a bad impression, you need to start improving your social media accounts and give them the attention they need to thrive online.
Try using our checklist to make sure you have everything you need to improve your presence online and attract more customers to your shop.
1. Make sure all your information is correct and consistent across all of your social media accounts and your website.
Having incorrect information might make you come across as untrustworthy and your customers won’t want to do business with a shop they don’t trust. This could also prevent sales from going through, especially if the wrong contact information is put down. How are your customers meant to contact you with queries, concerns or complaints if they can’t get through to you?
Make sure that the following information is correct across all your online accounts:
- Company address
- Company name
- Services you offer
- Products you have on sale
- Opening and closing times
- Links to your website
- Links to other social media
- Up-to-date images and videos
2. Keep up-to-date with what is happening within the automotive industry. Whether it’s with events, new products or new technology make sure you know it inside and out. You can do this by checking on social media and seeing what your competitors are posting about and what’s trending in the auto industry.
3. Keep posting regularly to ensure that you keep your audience interested in what you and your business are doing. Keep them up to date with your latest products, services and any offers that you might have.
You can also use your social media to advertise exclusive offers which will help bring more of your audience to your social media.
4. Try to share content that’s relevant to your industry as your audience might have only followed you so they can keep up with the industry.
If you share content that isn’t what they’re interested in then they will probably unsubscribe and look for the content elsewhere (usually your competitors).
Google My Business
If you don’t know what Google My Business is then you’re already a step behind your competitors. Google My Business or GMB is a free online service that is there to help promote local businesses in the online market.
GMB lets business owners take control of how they appear online and helps them stand out more in the already crowded online market.
You want your shop to be recognized by Google which is why having a Google My Business set up is an essential part of running an online business. Now, your business has probably already been created and recognized by GMB you just need to claim it and optimize it to your liking.
Simply search the name of your shop on Google to see if there is a listing on it. If there is then you only need to claim that it’s yours. They’ll send you out a letter of confirmation and it’ll be good to go. If there isn’t a listing there then you will need to make your own. Go to Google My Business and simply press ‘Start Now’.
Once you have your Google My Business all set up you can start editing your page. You can add contact information, images, opening hours and a simple bio about your shop. GMB can be used in a lot of ways to improve your shop but it is mostly used to help improve your search engine optimization (SEO) which will raise your ranking on google. This raise in ranking will attract more customers to your shop and increase your sales over time.
Google My Business can also be used to interact with your audience via reviews, feedback or comments that they leave on your GMB profile. It is also an easy way to keep your audience updated when it comes to opening and closing hours of your shop especially during the holiday season when your regular hours might change.
If you haven’t claimed your Google My Business listing yet then you’re missing out on the chance to attract more traffic to your website and business.
Optimize Your Website Content
Having a good Google My Business listing as well as a strong social media presence is perfect for attracting new customers to your website. However, there are a few more things you can do to optimize your website and bring in more traffic and it’s all about content.
Content will always be king and you need to write good content to attract customers to your website. Here are a few things to keep in mind when writing content for your website to attract new customers.
1. Know your audience
Before you start writing your content, be sure to keep your audience in mind. The more you know your audience, the better your content will be received.
2. Write short simple sentences
People don’t have a very long attention span these days so writing shorter sentences in your pieces will keep their attention longer.
3. Use an active voice in your pieces
Using the active voice instead of the passive voice in your content will create more reader-friendly text. For example; instead of saying “Services can be booked on our website,” say “You can book a service on our website.”
4. Write relevant content for the industry
There isn’t any point in writing pieces for your website if they aren’t relevant to the industry. Your audience won’t be interested in reading unrelated posts so keep them appropriate for your target audience.
5. Mix up your word choices
By mixing up your word choices in your content you’ll make your pieces a lot easier to read. The reader is less likely to get bored too.
6. Make your text scannable
As we’ve said above, people don’t have a long attention span so by making your text scannable you’re more likely to keep their attention for longer. You can do this by adding white space into your posts as well as incorporating bullet points and lists.
7. Incorporate other media into your posts
By putting images and video clips into your blog posts you can enhance the reader’s experience. They’re more likely to remember what you’ve posted about if you include some graphs and pictures for them to look at throughout their read.
That’s all for right now - we hope you’ve enjoyed our short guide on how you can attract new customers to your website. If you’re interested in learning more about anything we’ve covered here, get in contact
with us and we can answer any questions or queries you might have on the subject.

The average age of a light vehicle in the United States is now 12.8 years, according to the latest publicly released national benchmark from S&P Global Mobility (the firm completed its spinoff into an independent company, now called Mobility Global, in July 2026, though its research is still widely cited under the S&P Global Mobility name). For the automotive aftermarket, that means a growing population of vehicles entering the years when maintenance, repair, replacement parts, diagnostics, and upgrades become increasingly important. The American vehicle fleet is getting older, and it's changing how aftermarket businesses need to think about growth. S&P Global Mobility reports that the U.S. fleet has grown to 289 million light vehicles in operation. Passenger cars now average 14.5 years old, while light trucks average 11.9 years. The high-volume 2015 through 2019 model years are also moving deeper into the aftermarket service cycle as more vehicles leave their original warranty coverage. For independent repair shops, parts suppliers, restoration specialists, performance businesses, and custom builders, the opportunity is substantial. It is not automatic, however. The businesses positioned to benefit will be the ones prepared to service an aging but increasingly technical vehicle population. Why Does an Aging Vehicle Fleet Create Aftermarket Opportunity? Older vehicles generally require more frequent maintenance and a wider range of repairs. Wear items reach the end of their service life. Seals, wiring, suspension components, cooling systems, electronics, and emissions equipment begin to demand more attention. Owners also start making larger decisions about whether to repair, restore, upgrade, or replace the vehicle. S&P Global Mobility identifies vehicles between six and 14 years old as a prime range for aftermarket service. Its research indicates that vehicles in this age range, along with even older models, are expected to represent at least 70% of vehicles in operation for several years. The newest industry forecast reinforces that opportunity. In June 2026, the Auto Care Association and MEMA Aftermarket Suppliers projected that the U.S. light-duty automotive aftermarket would grow 5.2% in 2026. The market is expected to surpass $500 billion by 2029, supported by the aging fleet, increasing vehicle complexity, and continued consumer reliance on personal transportation. Why Are Americans Keeping Vehicles Longer? High new and used vehicle prices and broader economic uncertainty continue to influence replacement decisions. Many drivers would rather invest in a vehicle they already know than take on the cost of replacing it. Modern vehicles are also durable enough to remain useful well beyond the point when earlier generations of owners may have traded them. From the shop side, the pattern is familiar. A customer says, "I just need it to last another year." Then one year becomes three. The truck remains essential to the business. The SUV stays in the family. The daily driver becomes a project because the owner would rather improve it than start over with another payment. This is where the aftermarket becomes essential. It gives vehicles a second, third, and sometimes fourth life. A 12-Year-Old Vehicle Is Still a Modern Vehicle An older fleet does not mean a simpler repair environment. A 12-year-old vehicle can still contain numerous control modules, emissions equipment, infotainment systems, electronic security features, networked sensors, and early-generation advanced driver-assistance systems. Shops must continue investing in technician training, scan tools, software subscriptions, service information, programming equipment, and calibration procedures. This is also why the Right to Repair issue remains relevant. As Motorhead Digital covered in Part 1: The Right to Repair Fight and the Freedom to Fix Victory , recent federal action created meaningful progress around emissions-related repair information and aftermarket emissions compliance. However, broader questions involving telematics, proprietary software, cybersecurity access, and non-emissions repair data remain unresolved. Older vehicles need more than replacement parts. They need judgment. They need technicians who understand the vehicle as a complete system and can distinguish a smart repair from a poor investment. They need suppliers with accurate fitment data and specialists who can combine traditional craftsmanship with modern diagnostic discipline. Which Aftermarket Businesses Stand to Benefit? Independent mechanical shops can benefit from increased demand for preventive maintenance, diagnostics, suspension work, cooling-system repairs, electrical repairs, emissions service, and age-related wear components. Parts manufacturers, distributors, and retailers can benefit from sustained demand across a wider range of model years. Accurate fitment data, inventory planning, and technical support become even more important when the active vehicle fleet spans decades. Restoration, performance, and custom shops have another opportunity. As replacement costs remain high, some owners will choose to improve vehicles they already own through: Drivability upgrades Modernized electronics Braking and suspension improvements Engine work Interior restoration Full custom or restoration builds The aging fleet is also increasingly diverse. S&P reports that battery-electric vehicles average 3.7 years old, plug-in hybrids average 4.9 years, and traditional hybrids average 6.4 years. Those vehicles will create additional service opportunities as they age, but they will also require new training, safety processes, tooling, and parts knowledge. Trust Becomes More Important as Repair Decisions Get Bigger The owner of a 12- or 15-year-old vehicle may be deciding whether to spend several thousand dollars on a vehicle with limited market value but significant practical or emotional value. That customer is not only buying a repair. They are buying confidence in the recommendation. Shops need to explain: What is urgent What can wait What may fail next Whether the proposed work makes financial sense Which repairs can be completed in phases What can be upgraded Clear inspections, photos, videos, written estimates, and phased repair plans help customers make informed decisions without feeling pressured. Motorhead Digital's Trust, Loyalty & Relationships: The Real Shop Advantage explains why trust often begins before a customer enters the shop. People study reviews, websites, project photos, and social media to decide whether a business looks credible, transparent, and capable. Pricing communication matters too. Older vehicles can expose hidden problems, discontinued parts, long lead times, and changing supplier costs. Tariffs, Pricing Pressure, and How Auto Shops Can Communicate Value Better offers practical guidance for explaining those variables without apologizing for charging appropriately.















