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How to Optimize Your Social Media Profiles

Barry Alt • March 11, 2020

Leaving your social media profiles go stale and collecting dust can hurt your business a lot more than not having them at all. 

Optimize your social media profiles
A social media presence isn’t a commodity anymore, it’s a necessity. Any auto business, whether you’re just starting out or have been around for a while, needs to have a social media presence - and a good one at that. 

Just having a social media profile isn’t enough and a lot of businesses make the mistake of not optimizing their profiles. Leaving your social media profiles go stale and collecting dust can hurt your business a lot more than not having them at all. 

The good news is that it doesn’t take much to initially optimize your social media accounts and it can be quite a simple process to improve them.

In this post, we’re going to run through what information is important on your social media accounts, how to optimize your accounts and how to keep on top of any new content you should be posting. 

What Information Goes On Your Social Media Account?

Your Username

When customers search for your shop online they’ll usually just type in your company name in hopes that it’ll show up on whatever platform they’re using. 

This is why it’s important to have your company’s name present on each of your social media accounts to help prevent any confusion. Consistency is key - whatever name you use, make sure you use it across all platforms.

If you decide that you want to have a unique username present on your account instead of your business name be sure to make it something relevant to your business or brand so your customers can find you easily.

Profile Picture And Cover Photo 

The profile photo you choose for your social media profile should be consistent throughout your accounts. You can choose a logo or even a personal picture. Some companies like to change their profile picture for special occasions like Halloween or Christmas which can help with audience interaction. 

Having the same profile picture on all of your social media accounts helps build brand recognition. If you decide to use a personal photo instead of a logo it can help connect your audience with your business by putting a face to the company.

Your Bio 

This is the main part of your social media accounts and it’s one of the first things a visitor will see when they click onto your profile. A bio is usually a couple of sentences that describe you and your business and it’s the perfect place to promote yourself and pitch your company to anybody who visits your profile. 

It’s a good idea to leave a link to your website in the bio of your social media accounts to encourage people to visit it and check out what you have to offer. Most social media networks have a section to input your website URL so it’ll be displayed on your profile.

Location Of Your Business

You can usually display the location of your business on your social media profile - which can help any visitors find out where you’re located quickly. 

If you’re a smaller shop and service local customers, it’s highly important that you put your location and opening times on your social media profiles. This will help you attract more customers in your local area as the more information a customer knows about a company the better they feel about doing business with them.

How To Optimize Your Profiles

Make Sure All Your Info Is Correct

This may seem like something obvious to you but you’d be amazed how many businesses forget to update certain information or even check it to make sure it’s correct in the first place. 

The type of information you might need to update or check includes:
  • Opening times
  • Location 
  • Holiday hours
  • Links to other social media accounts
  • Links to your website
  • Prices for services and products
  • Photographs
Consistent Up-To-Date Photos

If you want your social media profiles to look professional then you have to keep up-to-date photographs of your shop on your profiles. This will show your customers what your business looks like and that it is actively keeping up appearances on social media. 

It is important to keep your profile pictures and cover photos consistent throughout all of your social media accounts as it will help increase your brand’s visual identity and make your shop more known to your customers.

Having updated photos are necessary but it is also important that your photographs and logos fit perfectly for the social media page you’re on. 

You can find out what size your image needs to be by simply typing it into Google. Below we have listed some of the more popular social media network’s optimal image sizes. 

Facebook 
  • Profile picture: 170 X 170 pixels
  • Cover photo: 828 X 465 pixels
Twitter 
  • Profile photo: 400 X 400 pixels
LinkedIn 
  • Profile photo: 400 X 400 pixels (minimum)
  • Custom background: 1584 X 396
  • Cover photo: 974 X 330 pixels
  • Banner image: 646 X 220 pixels
Instagram 
  • Profile picture: 110 X 110 pixels
Update Regularly 

When people follow you on social media they expect to see a certain amount of posts and interactions from you. This is why it is important for you to update your social media as regularly as possible. 

You can post images of any products you have for sale or restorations you have done on your Instagram account and you can Tweet about a new deal you have on offer. Any form of social media interaction is important and helps spread brand awareness for your shop.

It is also important to respond to any comments or questions that customers or potential customers might leave on your website. This audience interaction will help to improve the trust you have with your potential clients by showing them that if they ever had any problems you won’t have any issue addressing them. 

That’s all for right now but we hope you’ve enjoyed our blog on social media optimization. 

If you’re interested in learning more about running a social media account for your shop then why not get in contact with us and we can answer any questions you might have on the subject. 
By Shanna Cathey August 20, 2026
The average age of a light vehicle in the United States is now 12.8 years, according to the latest publicly released national benchmark from S&P Global Mobility (the firm completed its spinoff into an independent company, now called Mobility Global, in July 2026, though its research is still widely cited under the S&P Global Mobility name). For the automotive aftermarket, that means a growing population of vehicles entering the years when maintenance, repair, replacement parts, diagnostics, and upgrades become increasingly important. The American vehicle fleet is getting older, and it's changing how aftermarket businesses need to think about growth. S&P Global Mobility reports that the U.S. fleet has grown to 289 million light vehicles in operation. Passenger cars now average 14.5 years old, while light trucks average 11.9 years. The high-volume 2015 through 2019 model years are also moving deeper into the aftermarket service cycle as more vehicles leave their original warranty coverage. For independent repair shops, parts suppliers, restoration specialists, performance businesses, and custom builders, the opportunity is substantial. It is not automatic, however. The businesses positioned to benefit will be the ones prepared to service an aging but increasingly technical vehicle population. Why Does an Aging Vehicle Fleet Create Aftermarket Opportunity? Older vehicles generally require more frequent maintenance and a wider range of repairs. Wear items reach the end of their service life. Seals, wiring, suspension components, cooling systems, electronics, and emissions equipment begin to demand more attention. Owners also start making larger decisions about whether to repair, restore, upgrade, or replace the vehicle. S&P Global Mobility identifies vehicles between six and 14 years old as a prime range for aftermarket service. Its research indicates that vehicles in this age range, along with even older models, are expected to represent at least 70% of vehicles in operation for several years. The newest industry forecast reinforces that opportunity. In June 2026, the Auto Care Association and MEMA Aftermarket Suppliers projected that the U.S. light-duty automotive aftermarket would grow 5.2% in 2026. The market is expected to surpass $500 billion by 2029, supported by the aging fleet, increasing vehicle complexity, and continued consumer reliance on personal transportation. Why Are Americans Keeping Vehicles Longer? High new and used vehicle prices and broader economic uncertainty continue to influence replacement decisions. Many drivers would rather invest in a vehicle they already know than take on the cost of replacing it. Modern vehicles are also durable enough to remain useful well beyond the point when earlier generations of owners may have traded them. From the shop side, the pattern is familiar. A customer says, "I just need it to last another year." Then one year becomes three. The truck remains essential to the business. The SUV stays in the family. The daily driver becomes a project because the owner would rather improve it than start over with another payment. This is where the aftermarket becomes essential. It gives vehicles a second, third, and sometimes fourth life. A 12-Year-Old Vehicle Is Still a Modern Vehicle An older fleet does not mean a simpler repair environment. A 12-year-old vehicle can still contain numerous control modules, emissions equipment, infotainment systems, electronic security features, networked sensors, and early-generation advanced driver-assistance systems. 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Independent mechanical shops can benefit from increased demand for preventive maintenance, diagnostics, suspension work, cooling-system repairs, electrical repairs, emissions service, and age-related wear components. Parts manufacturers, distributors, and retailers can benefit from sustained demand across a wider range of model years. Accurate fitment data, inventory planning, and technical support become even more important when the active vehicle fleet spans decades. Restoration, performance, and custom shops have another opportunity. As replacement costs remain high, some owners will choose to improve vehicles they already own through: Drivability upgrades Modernized electronics Braking and suspension improvements Engine work Interior restoration Full custom or restoration builds The aging fleet is also increasingly diverse. S&P reports that battery-electric vehicles average 3.7 years old, plug-in hybrids average 4.9 years, and traditional hybrids average 6.4 years. Those vehicles will create additional service opportunities as they age, but they will also require new training, safety processes, tooling, and parts knowledge. Trust Becomes More Important as Repair Decisions Get Bigger The owner of a 12- or 15-year-old vehicle may be deciding whether to spend several thousand dollars on a vehicle with limited market value but significant practical or emotional value. That customer is not only buying a repair. They are buying confidence in the recommendation. Shops need to explain: What is urgent What can wait What may fail next Whether the proposed work makes financial sense Which repairs can be completed in phases What can be upgraded Clear inspections, photos, videos, written estimates, and phased repair plans help customers make informed decisions without feeling pressured. Motorhead Digital's Trust, Loyalty & Relationships: The Real Shop Advantage explains why trust often begins before a customer enters the shop. 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