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Level 7 Motorsports Rebrands Its Parts Store as Spirit and Speed, Unveils Updated Site with Expanded Performance Parts Lineup

Barry Alt • August 5, 2026

Spirit and Speed website banner with slogan “Same trusted store. A bold new identity.”

FOR IMMEDIATE RELEASE

Same trusted store, refreshed identity is now live at spiritandspeed.com with a growing catalog of performance parts

MARION, ILL. — Level 7 Motorsports, the family-owned, motorsports-inspired builder known for its one-of-a-kind custom trucks, today announced that its pro-touring truck, C10 Truck, and performance parts store has rebranded as Spirit and Speed, with a refreshed design and an expanded lineup of performance parts.

As part of the rebrand, the store's web address has been updated. Customers, shops, and partners should now visit spiritandspeed.com for all shopping, product, and support needs. The site's previous address, shop.levelsevenmotorsports.com, is being retired in favor of the updated domain.

A Refreshed Brand Identity with the Same High-Quality Products and Service

Level 7 Motorsports will continue building its signature custom trucks for clients; that side of the business isn't changing. What's changing is the presentation and depth of the parts store: the same high-quality parts and trusted products Level 7 has offered are now under the Spirit and Speed name, with an expanding selection of performance parts for both DIY enthusiasts and professional shops.

"We've spent years testing, building, and refining the best parts in the industry," Jesse Vaughn, the owner, said in announcing the rebrand. "Instead of keeping that knowledge limited to the trucks we build, we're giving people direct access to it, and now with more parts than ever."

Through Spirit and Speed, customers will continue to find:

Genuine Level 7 parts: Built and tested in-house by the Level 7 team
Trusted industry brands: Products the team stands behind and uses on its own builds
Small-batch makers: High-quality parts from talented shops the company wants to spotlight
Tech Articles: Articles ranging from basic knowledge to deep dives in specific areas

What to Expect from Spirit and Speed

Alongside the rebrand and site update, the company outlined several ongoing commitments to customers:

A continually expanding catalog of performance parts and vendors
Verified fitment, installation instructions, and support on every product
Direct access to Jesse and the Level 7 team for build consultations and expert advice
A technical blog featuring how-to guides, articles, and videos to help customers build better

Availability

The updated Spirit and Speed store is live now at spiritandspeed.com. Jesse walks through the rebrand and what it means for customers in a short video, available here. Customers can also sign up for the newsletter on the site to stay current on new products, tech articles, limited releases, and promotions.

Anyone who previously bookmarked or linked to shop.levelsevenmotorsports.com is encouraged to update their bookmarks or links to the spiritandspeed.com address.

Design and Development Partner

The rebranded Spirit and Speed site was designed and rebuilt on Shopify in partnership with Motorhead Digital, who led the rebuild and design update of the platform Level 7 Motorsports previously operated on. Motorhead Digital's work supported the transition to the Spirit and Speed brand and the site's expanded product offering.

About Spirit and Speed

Spirit and Speed is the rebranded, family-owned parts store curated by the team behind Level 7 Motorsports, offering genuine Level 7 parts, trusted industry products, and small-batch maker components for DIY enthusiasts and professional shops alike. Level 7 Motorsports continues to build custom, one-of-a-kind vehicles for its clients.