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From Car Shows to Careers: Growing the Next Generation of Builders

Keith Bourgeois • April 10, 2026
Group photo of Wayne Technical Career Center automotive students standing in a vehicle shop behind a primed car body panel, with overlay text reading, “How Car Clubs Are Building the Next Generation of Auto Talent” and “Wayne Technical Career Center (WTCC).”

How a small local car club and tech school partnership is keeping the automotive restoration culture alive

By Keith Bourgeois


Sometimes the longest journeys begin by accident when you're doing what you love. In this case, merely attending a local car show.

A small local car club called the “Gone Cruisin Car Club” in the Finger Lakes area of New York state did a great job putting on their annual car show which features, on average, over 250 classic and modern muscle vehicles from a Model T to classic Jaguars, a Hellcat Red Eye, and even a fully restored WWII Jeep, along with many more. I enjoyed the show so much that I asked how to get involved. At the end of the conversation, I joined their car club and started attending their monthly meetings.


Finding Our Purpose

One of the first orders of business at my first meeting was to decide which local charities the money raised at the car show would go to. Suggestions included the local nursing home, the Boy Scouts, and other community outreach initiatives to help shed a positive light on the car culture in the area.


All were excellent charities, but something didn't feel right. We are a car club after all! Why weren't we donating money to a cause that would help foster and grow our car restoration space? We could donate to something like the SEMA political action committee, which fights for our rights to repair, race, and restore our own cars. Better yet, what about youth engagement? Let's support kids who are interested in getting involved in the car culture and building a career in the industry to help not only preserve our hobby but also ensure its life far into the future.

The car club agreed, and the motion passed to donate and help foster youth engagement in the automotive fields of employment.


Partnering with Wayne Technical Career Center

This led to our involvement with the Wayne Technical Career Center (WTCC) auto body class, which is part of Wayne-Finger Lakes BOCES located in Williamson, NY, about 30 minutes east of Rochester, NY, where junior and senior high school students from all over the county come together to learn everything about auto body collision and restoration.


The WTCC teaches in a very unique way. Head instructor Jeremy Tiffany states, "I run the program like a 'real' body shop, doing all live customer work and, as far as we know, we're the only high school trade school body shop in the state that does this."

Tiffany has been teaching kids auto body for 30 years, and with 20 graduates a year, he's introduced about 600 kids to the auto collision and restoration workforce during his tenure. "I started out working in a shop and was approached by a teacher who asked me to be an assistant," Tiffany states. "I stuck with teaching all these years because I like helping kids learn the trade." Jeremy doesn’t quit once the school bell rings; he also runs a body shop after hours, working on clients' vehicles and restoring his own projects, applying the same skills he teaches.


They operate the auto body class like a real collision shop, working on customer cars. Besides working on projects in the shop, the students actually estimate repairs, order parts and supplies, and bill clients—giving them real-world experience. An added bonus for customers who have their car repaired or restored by the students is that they don’t have to pay for labor.


State law requires the school to bring in representatives from local collision and restoration shops as well as auto restoration & repair-related businesses, annually. These industry consultants evaluate the curriculum and provide feedback to ensure students are learning the skills that shops, dealerships, and the industry actually need.

Group photo of Wayne Technical Career Center automotive students and supporters standing inside a training shop while two men hold a donation check. Automotive training signs, shop equipment, and a staircase are visible in the background.

Making an Impact

As mentioned above, the WTCC body shop class was voted by the club as our choice to receive the funds remaining after expenses from the annual car show. The teacher, the school, and especially the students were ecstatic to receive the thousands of dollars that our little car show generated. As of March 2026, over the first three years, this small club has donated $8,700 in support of the students!


Students who plan to pursue further education and certifications in automotive collision and restoration are selected by a committee the school has put together, and the students can use their donations for: 


  • Continuing Education (Trade School or College)
  • Tools, Supplies, etc.
  • Vehicle Purchases, Repairs, Parts (for personal transportation to/from school and jobs)
  • Clothing (for job interviews and work clothing)
  • Certifications


The 1969 Dodge Dart Swinger Student Project

A happy byproduct of talking to the WTCC instructor and course director was that they learned we were restoring and rebuilding a 1969 Dodge Dart Swinger.


"Well, why not bring the Dart down here to the WTCC shop and let the kids work on it?" Tiffany said. This was our chance not only to increase youth engagement but also to involve the industry. It was a perfect fit.



Top image:
Partially restored classic car body in auto shop with engine bay exposed
Bottom image:
Instructor shows student rust repair work on stripped classic car in shop

We reached out to manufacturers, services, and suppliers such as Auto Metal Direct, Borgeson, Red Line Synthetic Oil, Steele Rubber Products, and Motorhead Digital for support with this youth-oriented project. The response was immediate and very positive. These companies in the automotive aftermarket industry stepped up big time and were very gracious in backing our initiative and supplying the parts students needed to complete the restoration.


One thing that we get a huge kick out of is that the students are so stoked to be working on this classic 60’s muscle car that they have to beg to work on it. Currently, there's a small group of junior and senior students that the teacher sees as his most skilled, who work on the car every day. There are even two young ladies doing some amazing work on the Dart.


Once the car is complete, it will be on the road, hitting car shows and Drag & Drive events across the country, showcasing what today's youth can accomplish.


The Road Ahead

It is amazing what can be accomplished and how many lives can be touched when your intentions are good, you get involved, and you keep the goal of passing on our car hobby to the next generation in mind.


Get Engaged - Everyone Benefits!



About Keith Bourgeois
Keith is an avid car guy, a top NY competitive shooter, a data expert, and writer. Keith manages client projects, website projects, and supports MHD at events like the SEMA Show and other car related events. Keith has Mopar blood running through his veins as he recently sold his 1970 440 6BBL Road Runner. But never fear, as he now owns a sweet maroon Dodge Challenger SRT Hellcat Redeye Widebody and a 1969 Dodge Dart that he's putting a big block and new rear end in with high hopes of participating in Hot Rod Magazine's Drag Week and Tom Bailey's Sick Week.


By Shanna Cathey August 20, 2026
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The high-volume 2015 through 2019 model years are also moving deeper into the aftermarket service cycle as more vehicles leave their original warranty coverage. For independent repair shops, parts suppliers, restoration specialists, performance businesses, and custom builders, the opportunity is substantial. It is not automatic, however. The businesses positioned to benefit will be the ones prepared to service an aging but increasingly technical vehicle population. Why Does an Aging Vehicle Fleet Create Aftermarket Opportunity? Older vehicles generally require more frequent maintenance and a wider range of repairs. Wear items reach the end of their service life. Seals, wiring, suspension components, cooling systems, electronics, and emissions equipment begin to demand more attention. Owners also start making larger decisions about whether to repair, restore, upgrade, or replace the vehicle. S&P Global Mobility identifies vehicles between six and 14 years old as a prime range for aftermarket service. Its research indicates that vehicles in this age range, along with even older models, are expected to represent at least 70% of vehicles in operation for several years. The newest industry forecast reinforces that opportunity. In June 2026, the Auto Care Association and MEMA Aftermarket Suppliers projected that the U.S. light-duty automotive aftermarket would grow 5.2% in 2026. The market is expected to surpass $500 billion by 2029, supported by the aging fleet, increasing vehicle complexity, and continued consumer reliance on personal transportation. Why Are Americans Keeping Vehicles Longer? High new and used vehicle prices and broader economic uncertainty continue to influence replacement decisions. Many drivers would rather invest in a vehicle they already know than take on the cost of replacing it. Modern vehicles are also durable enough to remain useful well beyond the point when earlier generations of owners may have traded them. From the shop side, the pattern is familiar. A customer says, "I just need it to last another year." Then one year becomes three. The truck remains essential to the business. The SUV stays in the family. The daily driver becomes a project because the owner would rather improve it than start over with another payment. This is where the aftermarket becomes essential. It gives vehicles a second, third, and sometimes fourth life. A 12-Year-Old Vehicle Is Still a Modern Vehicle An older fleet does not mean a simpler repair environment. A 12-year-old vehicle can still contain numerous control modules, emissions equipment, infotainment systems, electronic security features, networked sensors, and early-generation advanced driver-assistance systems. Shops must continue investing in technician training, scan tools, software subscriptions, service information, programming equipment, and calibration procedures. This is also why the Right to Repair issue remains relevant. As Motorhead Digital covered in Part 1: The Right to Repair Fight and the Freedom to Fix Victory , recent federal action created meaningful progress around emissions-related repair information and aftermarket emissions compliance. However, broader questions involving telematics, proprietary software, cybersecurity access, and non-emissions repair data remain unresolved. Older vehicles need more than replacement parts. They need judgment. They need technicians who understand the vehicle as a complete system and can distinguish a smart repair from a poor investment. They need suppliers with accurate fitment data and specialists who can combine traditional craftsmanship with modern diagnostic discipline. Which Aftermarket Businesses Stand to Benefit? Independent mechanical shops can benefit from increased demand for preventive maintenance, diagnostics, suspension work, cooling-system repairs, electrical repairs, emissions service, and age-related wear components. Parts manufacturers, distributors, and retailers can benefit from sustained demand across a wider range of model years. Accurate fitment data, inventory planning, and technical support become even more important when the active vehicle fleet spans decades. Restoration, performance, and custom shops have another opportunity. As replacement costs remain high, some owners will choose to improve vehicles they already own through: Drivability upgrades Modernized electronics Braking and suspension improvements Engine work Interior restoration Full custom or restoration builds The aging fleet is also increasingly diverse. S&P reports that battery-electric vehicles average 3.7 years old, plug-in hybrids average 4.9 years, and traditional hybrids average 6.4 years. Those vehicles will create additional service opportunities as they age, but they will also require new training, safety processes, tooling, and parts knowledge. Trust Becomes More Important as Repair Decisions Get Bigger The owner of a 12- or 15-year-old vehicle may be deciding whether to spend several thousand dollars on a vehicle with limited market value but significant practical or emotional value. That customer is not only buying a repair. They are buying confidence in the recommendation. Shops need to explain: What is urgent What can wait What may fail next Whether the proposed work makes financial sense Which repairs can be completed in phases What can be upgraded Clear inspections, photos, videos, written estimates, and phased repair plans help customers make informed decisions without feeling pressured. Motorhead Digital's Trust, Loyalty & Relationships: The Real Shop Advantage explains why trust often begins before a customer enters the shop. 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