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Help New Auto Aftermarket Shop Employees Learn Faster With A Learning Management System

Barry Alt • August 23, 2022

In a busy automotive aftermarket restoration, performance, race or restyling shop, new employee training is probably the last thing on your to-do list. But spending the time to train your employees is good for your staff and good for business.

Properly trained employees stay with your business longer and are more valuable to you and your customers. They feel more confident in their roles, so they are better at customer-facing roles like customer service, and are more productive in their daily tasks.


So even though employee training is probably the last thing on your list, you should consider moving it up a place or two by making room for it in your schedule.


OR


You can train your new employees and let your current staff carry on with their usual duties all at the same time by using a learning management system (LMS). Here’s how:

What’s a learning management system?


An LMS software allows you to create learning materials and deliver them to your employees. You can also track learner progress, run reports on their outcomes, and let learners chat together in a virtual classroom or community setting.


You can create training material out of anything:


  • Blogs or podcasts you’ve published.
  • PowerPoint presentations.
  • Your old paper training manuals.


You can make new content, too, by creating training videos: a powerful tool in a hands-on industry like aftermarket auto restoration, performance, and restyling.


But a good LMS doesn’t stop there. You can use an LMS to communicate with your employees and allow them to communicate with each other: a handy feature to promote genuine learning outcomes, as social learning fuels knowledge retention and creativity.


And the courses, modules, and info you add to y
our LMS stay there for future learners and new employees, so once you create training material, you can use it to train staff again and again.

How can an LMS benefit my aftermarket auto shop?


You expect quality craftsmanship and expert knowledge in your aftermarket auto performance, restoration, restyling, and race shop. But your new staff won’t become experts overnight: they need intense and continued training.


Once you’ve walked new employees through techniques in person, your shop could load training videos for specialist techniques and processes that are available to your new employees whenever they need a tutorial. 


Instead of interrupting your current staff with simple questions, they could consult the LMS and find their answer independently. When new employees learn independently by consulting the LMS, the knowledge tends to stick around. 
Learners lose about 50% of the information they’re taught within the first hour unless they have the chance to review it. An LMS offers infinite opportunities to review.


And in every business, there are repetitive tasks that are boring to teach over and over again, as well as required administrative training like the daily documentation of work on projects, time tracking, required sexual harassment, inclusion training, etc. The training is valuable for new employees, but teaching these modules is not a valuable use of your current staff’s time. 


With an LMS, your new employees can complete the required training without borrowing time from your current staff’s workload.

Which LMS is right for my business?


There are many excellent learning management systems, but these three would be well suited to an aftermarket auto performance, restoration, restyling, or race shop.

LearnRight Logo

1. LearnRight

One of the significant advantages of LearnRight is its ability to scale, so this is an LMS that can meet the needs of your business no matter how many employees you want to train or how many training courses you wish to add.


It’s a great LMS choice for helping you create training courses and videos, monitor learner progress, and analyze report data. Some stand-out features include:

  • Quick setup with a designated onboarding specialist
  • Customized branding options
  • User role management and directory
  • Private messages
  • Quizzes and assignments
  • Webinars and video conferencing
  • Reporting and analytics
  • Custom domain and email marketing
Learn Worlds logo

2. LearnWorlds

LearnWorlds leans into using video to create your courses, and their platform offers the ability to do this even if you know nothing about video editing. Video is a great way to capture employee attention and show them how to perform tricky restoration or restyling techniques, so it’s a helpful feature in an LMS.


LearnWorlds also features easy course navigation for your learners and drip feeds for scheduling course delivery, so as you create new content, your clients can find it. LearnWorlds prioritizes engaging training sessions by including:

  • Quizzes, tests, and assignments
  • Learner evaluation and success tracking
  • Branded digital certificates
  • Market and sell courses in the LMS
LearnUpon Logo

3. LearnUpon

LearnUpon was designed to be a “people-focused platform” that puts the learner first. It’s a solid learning management system with all of the expected functionality for self-paced employee training. Features include:

  • Course creation
  • Training delivery
  • Learner engagement
  • Portals
  • Reporting
  • Integrations
  • Webinars

Let’s get started!

We like all three learning management systems described above, but LearnRight is particularly useful because it combines easy course creation and video editing with community-building features and intuitive administrative tools. If you’d like to request a demo, contact LearnRight today.


Here at Motorhead Digital, we specialize in helping automotive aftermarket restoration, performance, race or restyling shops succeed online through digital marketing, website design, SEO services, and online awareness campaigns.


If you’d like to talk about how to improve your business and develop a badass digital marketing strategy, then
get in touch with our team today.


By Shanna Cathey August 20, 2026
The average age of a light vehicle in the United States is now 12.8 years, according to the latest publicly released national benchmark from S&P Global Mobility (the firm completed its spinoff into an independent company, now called Mobility Global, in July 2026, though its research is still widely cited under the S&P Global Mobility name). For the automotive aftermarket, that means a growing population of vehicles entering the years when maintenance, repair, replacement parts, diagnostics, and upgrades become increasingly important. The American vehicle fleet is getting older, and it's changing how aftermarket businesses need to think about growth. S&P Global Mobility reports that the U.S. fleet has grown to 289 million light vehicles in operation. Passenger cars now average 14.5 years old, while light trucks average 11.9 years. The high-volume 2015 through 2019 model years are also moving deeper into the aftermarket service cycle as more vehicles leave their original warranty coverage. For independent repair shops, parts suppliers, restoration specialists, performance businesses, and custom builders, the opportunity is substantial. It is not automatic, however. The businesses positioned to benefit will be the ones prepared to service an aging but increasingly technical vehicle population. Why Does an Aging Vehicle Fleet Create Aftermarket Opportunity? Older vehicles generally require more frequent maintenance and a wider range of repairs. Wear items reach the end of their service life. Seals, wiring, suspension components, cooling systems, electronics, and emissions equipment begin to demand more attention. Owners also start making larger decisions about whether to repair, restore, upgrade, or replace the vehicle. S&P Global Mobility identifies vehicles between six and 14 years old as a prime range for aftermarket service. Its research indicates that vehicles in this age range, along with even older models, are expected to represent at least 70% of vehicles in operation for several years. The newest industry forecast reinforces that opportunity. In June 2026, the Auto Care Association and MEMA Aftermarket Suppliers projected that the U.S. light-duty automotive aftermarket would grow 5.2% in 2026. The market is expected to surpass $500 billion by 2029, supported by the aging fleet, increasing vehicle complexity, and continued consumer reliance on personal transportation. Why Are Americans Keeping Vehicles Longer? High new and used vehicle prices and broader economic uncertainty continue to influence replacement decisions. Many drivers would rather invest in a vehicle they already know than take on the cost of replacing it. Modern vehicles are also durable enough to remain useful well beyond the point when earlier generations of owners may have traded them. From the shop side, the pattern is familiar. A customer says, "I just need it to last another year." Then one year becomes three. The truck remains essential to the business. The SUV stays in the family. The daily driver becomes a project because the owner would rather improve it than start over with another payment. This is where the aftermarket becomes essential. It gives vehicles a second, third, and sometimes fourth life. A 12-Year-Old Vehicle Is Still a Modern Vehicle An older fleet does not mean a simpler repair environment. A 12-year-old vehicle can still contain numerous control modules, emissions equipment, infotainment systems, electronic security features, networked sensors, and early-generation advanced driver-assistance systems. Shops must continue investing in technician training, scan tools, software subscriptions, service information, programming equipment, and calibration procedures. This is also why the Right to Repair issue remains relevant. As Motorhead Digital covered in Part 1: The Right to Repair Fight and the Freedom to Fix Victory , recent federal action created meaningful progress around emissions-related repair information and aftermarket emissions compliance. However, broader questions involving telematics, proprietary software, cybersecurity access, and non-emissions repair data remain unresolved. Older vehicles need more than replacement parts. They need judgment. They need technicians who understand the vehicle as a complete system and can distinguish a smart repair from a poor investment. They need suppliers with accurate fitment data and specialists who can combine traditional craftsmanship with modern diagnostic discipline. Which Aftermarket Businesses Stand to Benefit? Independent mechanical shops can benefit from increased demand for preventive maintenance, diagnostics, suspension work, cooling-system repairs, electrical repairs, emissions service, and age-related wear components. Parts manufacturers, distributors, and retailers can benefit from sustained demand across a wider range of model years. Accurate fitment data, inventory planning, and technical support become even more important when the active vehicle fleet spans decades. Restoration, performance, and custom shops have another opportunity. As replacement costs remain high, some owners will choose to improve vehicles they already own through: Drivability upgrades Modernized electronics Braking and suspension improvements Engine work Interior restoration Full custom or restoration builds The aging fleet is also increasingly diverse. S&P reports that battery-electric vehicles average 3.7 years old, plug-in hybrids average 4.9 years, and traditional hybrids average 6.4 years. Those vehicles will create additional service opportunities as they age, but they will also require new training, safety processes, tooling, and parts knowledge. Trust Becomes More Important as Repair Decisions Get Bigger The owner of a 12- or 15-year-old vehicle may be deciding whether to spend several thousand dollars on a vehicle with limited market value but significant practical or emotional value. That customer is not only buying a repair. They are buying confidence in the recommendation. Shops need to explain: What is urgent What can wait What may fail next Whether the proposed work makes financial sense Which repairs can be completed in phases What can be upgraded Clear inspections, photos, videos, written estimates, and phased repair plans help customers make informed decisions without feeling pressured. Motorhead Digital's Trust, Loyalty & Relationships: The Real Shop Advantage explains why trust often begins before a customer enters the shop. People study reviews, websites, project photos, and social media to decide whether a business looks credible, transparent, and capable. Pricing communication matters too. Older vehicles can expose hidden problems, discontinued parts, long lead times, and changing supplier costs. Tariffs, Pricing Pressure, and How Auto Shops Can Communicate Value Better offers practical guidance for explaining those variables without apologizing for charging appropriately.
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