Motorhead Articles

Get Your Marketing in Gear

Help New Auto Aftermarket Shop Employees Learn Faster With A Learning Management System

Barry Alt • August 23, 2022

In a busy automotive aftermarket restoration, performance, race or restyling shop, new employee training is probably the last thing on your to-do list. But spending the time to train your employees is good for your staff and good for business.

Properly trained employees stay with your business longer and are more valuable to you and your customers. They feel more confident in their roles, so they are better at customer-facing roles like customer service, and are more productive in their daily tasks.


So even though employee training is probably the last thing on your list, you should consider moving it up a place or two by making room for it in your schedule.


OR


You can train your new employees and let your current staff carry on with their usual duties all at the same time by using a learning management system (LMS). Here’s how:

What’s a learning management system?


An LMS software allows you to create learning materials and deliver them to your employees. You can also track learner progress, run reports on their outcomes, and let learners chat together in a virtual classroom or community setting.


You can create training material out of anything:


  • Blogs or podcasts you’ve published.
  • PowerPoint presentations.
  • Your old paper training manuals.


You can make new content, too, by creating training videos: a powerful tool in a hands-on industry like aftermarket auto restoration, performance, and restyling.


But a good LMS doesn’t stop there. You can use an LMS to communicate with your employees and allow them to communicate with each other: a handy feature to promote genuine learning outcomes, as social learning fuels knowledge retention and creativity.


And the courses, modules, and info you add to y
our LMS stay there for future learners and new employees, so once you create training material, you can use it to train staff again and again.

How can an LMS benefit my aftermarket auto shop?


You expect quality craftsmanship and expert knowledge in your aftermarket auto performance, restoration, restyling, and race shop. But your new staff won’t become experts overnight: they need intense and continued training.


Once you’ve walked new employees through techniques in person, your shop could load training videos for specialist techniques and processes that are available to your new employees whenever they need a tutorial. 


Instead of interrupting your current staff with simple questions, they could consult the LMS and find their answer independently. When new employees learn independently by consulting the LMS, the knowledge tends to stick around. 
Learners lose about 50% of the information they’re taught within the first hour unless they have the chance to review it. An LMS offers infinite opportunities to review.


And in every business, there are repetitive tasks that are boring to teach over and over again, as well as required administrative training like the daily documentation of work on projects, time tracking, required sexual harassment, inclusion training, etc. The training is valuable for new employees, but teaching these modules is not a valuable use of your current staff’s time. 


With an LMS, your new employees can complete the required training without borrowing time from your current staff’s workload.

Which LMS is right for my business?


There are many excellent learning management systems, but these three would be well suited to an aftermarket auto performance, restoration, restyling, or race shop.

LearnRight Logo

1. LearnRight

One of the significant advantages of LearnRight is its ability to scale, so this is an LMS that can meet the needs of your business no matter how many employees you want to train or how many training courses you wish to add.


It’s a great LMS choice for helping you create training courses and videos, monitor learner progress, and analyze report data. Some stand-out features include:

  • Quick setup with a designated onboarding specialist
  • Customized branding options
  • User role management and directory
  • Private messages
  • Quizzes and assignments
  • Webinars and video conferencing
  • Reporting and analytics
  • Custom domain and email marketing
Learn Worlds logo

2. LearnWorlds

LearnWorlds leans into using video to create your courses, and their platform offers the ability to do this even if you know nothing about video editing. Video is a great way to capture employee attention and show them how to perform tricky restoration or restyling techniques, so it’s a helpful feature in an LMS.


LearnWorlds also features easy course navigation for your learners and drip feeds for scheduling course delivery, so as you create new content, your clients can find it. LearnWorlds prioritizes engaging training sessions by including:

  • Quizzes, tests, and assignments
  • Learner evaluation and success tracking
  • Branded digital certificates
  • Market and sell courses in the LMS
LearnUpon Logo

3. LearnUpon

LearnUpon was designed to be a “people-focused platform” that puts the learner first. It’s a solid learning management system with all of the expected functionality for self-paced employee training. Features include:

  • Course creation
  • Training delivery
  • Learner engagement
  • Portals
  • Reporting
  • Integrations
  • Webinars

Let’s get started!

We like all three learning management systems described above, but LearnRight is particularly useful because it combines easy course creation and video editing with community-building features and intuitive administrative tools. If you’d like to request a demo, contact LearnRight today.


Here at Motorhead Digital, we specialize in helping automotive aftermarket restoration, performance, race or restyling shops succeed online through digital marketing, website design, SEO services, and online awareness campaigns.


If you’d like to talk about how to improve your business and develop a badass digital marketing strategy, then
get in touch with our team today.


Technician assembling parts at a workbench beside a laptop, with overlay text about product data and aftermarket brands
By Shanna Cathey • October 2, 2026
Incomplete fitment and product details can limit aftermarket visibility. Learn how better data, FAQs, and installation guides support AI search and sales.
Hand turning a car knob with dashboard controls; text about physical buttons in cars.
By Shanna Cathey • September 23, 2026
New data shows drivers want physical buttons back. Here's what the analog car comeback means for restoration, custom, and performance shops.
Classic black car in a garage with title text about older cars and opportunities for the automotive market.
By Shanna Cathey • August 20, 2026
U.S. vehicles now average 12.8 years old. Learn how the aging vehicle fleet is creating new opportunities for repair shops, parts suppliers, and the automotive aftermarket.
Spirit & Speed logo ad with slogan “Some trusted store. A bold new identity.” and website spiritandspeed.com
By Barry Alt • August 5, 2026
Level 7 Motorsports rebrands its performance parts store as Spirit and Speed, featuring an expanded parts lineup and a refreshed Shopify website.
Mechanic smiling and raising tools in a garage, with title text about the right to repair fight.
By Shanna Cathey & Barry Alt • July 22, 2026
The automotive right to repair battle just saw a massive victory with the Freedom to Fix memorandum. Learn how independent shops can leverage this to win.
Mechanic using a laptop in a shop beside a classic car with a banner about performance, restoration, and custom shops
By Shanna Cathey • June 11, 2026
AI won't replace your technicians, but it can make your shop faster, sharper, and more visible. Here are 5 practical ways performance, restoration, and custom shops can use AI in 2026.
Macro shot of a workord : “Tariffs, pricing pressure, & how auto shops can communicate value better”
By Shanna Cathey • May 1, 2026
Tariffs are squeezing the specialty automotive aftermarket. Here's how restoration, custom build, and performance shops can communicate pricing clearly, build customer trust, and protect their businesses as costs climb.
Students in Wayne Technical Career Center auto shop posing in hoodies around car body panel
By Keith Bourgeois • April 10, 2026
What started as a car show became a mission to inspire young builders. See how students are gaining real skills while helping preserve automotive culture.
Automotive technician working on a classic blue Ford Mustang inside a professional performance shop
By Shanna Cathey • March 13, 2026
A practical 2026 marketing checklist for custom car, restoration, and performance shops. Learn the essential digital marketing strategies every automotive shop needs to increase visibility, generate leads, and win more builds online.
Two dirty hands shaking, text: Automotive shops prioritize relationships for growth.
By Grace Caple • February 16, 2026
Trust isn't a buzzword in the automotive aftermarket, it's currency. Discover how successful shops build loyalty, earn trust, and create lasting customer relationships that fuel long-term growth.
Show More