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3 Must-Have Website Tools You Need To Integrate Into Your Website
Barry Alt • September 2, 2020
Every day sees new innovations in the web design world and it can feel a bit overwhelming to try and keep up - so we’ve hand-picked three of the must-have tools you need to keep your website working for you.

Your website should work for you - now we’re not just talking about it looking good and attracting traffic, no we’re saying it should act as a dedicated employee that works for your business 24/7.
It should take some of your workload off your plate - and automate any repetitive tasks for you.
Every day sees new innovations in the web design world and it can feel a bit overwhelming to try and keep up - so we’ve hand-picked three of the must-have tools you need to keep your website working for you.
1. Videoask
Videoask
by Typeform is a brilliant software that helps you take visitor interactions to a whole new level!
How does it work? You create a list of the most common questions you get asked by customers. Then you record the answers to those questions with a video of yourself. Then Videoask acts as a ‘chatbot’ on your website - only instead of presenting simple FAQ answers with prewritten text, your users get personal-feeling videos instead.
Your site’s visitor can then choose to reply to you with a video message, an audio clip, or simply text.
The great thing about Videoask is that it also records and transcribes every conversation that you have with your potential customers.
It organizes them all for you so you can access them whenever you like. This makes it so much easier for you to save responses and pick up on any new frequently asked questions - and follow up with interested prospects.
Embedding Videoask onto your website is easy enough - it’s a simple copy and paste job, straight from their website, which makes your life a whole lot easier.
2. Automate your event follow-ups
Attending events is great. You get to meet loads of fantastic people, show people what you have to offer, and get people to sign up for your email marketing.
Hopefully, you’ll get some solid leads out of the list of people that gave you their emails but you still have to input it all into your computer and then send out follow up emails on Monday morning.
It’s incredibly tiring and nobody wants to do that after a long weekend away at an event. Luckily for you, there is an easier way: automated email marketing.
You can use ActiveCampaign to automate your email marketing at events. It allows you to scan people’s badges as they come to your table and store their information ready for when you need it.
This way you can gather all the names, emails, and other information that you need without having to worry about inputting it yourself.
The best bit about ActiveCampaign is that after the event is over, you can set it to automatically email every person on the list for you.
This also gets rid of human errors. If you have to sort out your email marketing campaign all by yourself you could input a name or email wrong. This could cause you to lose potential customers who might have been eager to work with you.
3. Personalize your website
Creating a customized visit to your website for every single one of your potential customers sounds like it’d be difficult and time-consuming. Well, not anymore.
You can create a unique experience for each and every one of your visitors so they get something tailored specifically for them - designed to turn them into repeat customers.
By using personalization on your website you can increase your sales by a whole 20%. This is because you’re showing your potential customers what they like before they even have to search for it.
This makes their life a whole lot easier and your website a whole lot more likely to increase sales.
How does website personalization work?
Personalization works by collecting data from your users’ browser history. The data is used to recommend products and services that they might be interested in.
It can even be used to show them specific pieces of content that would appeal to them to help get them more interested in what you’re selling.
What personalization can I use on my website?
Here are three of the most common go-to methods of website personalization:
1. Navigational Personalization
Based on a visitor’s browsing behavior or purchase history, this personalization method customizes what your website displays.
For example, say someone was looking at a nitrous kit to buy on your online shop but left before buying it. The next time they visit your website, you can show them the same nitrous kit (and other similar products) in relevant places throughout your site.
2. Predictive Recommendation
Think about the last thing you bought online - do you remember seeing:
“If you like this you might also like…”
“Other customers also bought these…”
...or something similar?
Using predictive AI, recommendation software can accurately predict products that your visitor might be interested in, by analyzing buying behavior from other users.
By embracing predictive recommendations, you can increase your online sales substantially - for instance, Amazon attributes 30% of their sales to this method.
3. Contextual Messaging
Contextual messaging customizes the messages displayed to your site's visitors based on characteristics like location, behavior, or type of device they’re using.
By showing your visitors messaging that’s tailored to their specific needs, they’ll feel like they’re getting a completely personal service from you - greatly enhancing the chances of them becoming loyal customers in the future.
If you’d like to figure out the best options to convert your visitors into repeat buyers, get in touch today
and the Motorhead Digital team will be happy to help you.

The average age of a light vehicle in the United States is now 12.8 years, according to the latest publicly released national benchmark from S&P Global Mobility (the firm completed its spinoff into an independent company, now called Mobility Global, in July 2026, though its research is still widely cited under the S&P Global Mobility name). For the automotive aftermarket, that means a growing population of vehicles entering the years when maintenance, repair, replacement parts, diagnostics, and upgrades become increasingly important. The American vehicle fleet is getting older, and it's changing how aftermarket businesses need to think about growth. S&P Global Mobility reports that the U.S. fleet has grown to 289 million light vehicles in operation. Passenger cars now average 14.5 years old, while light trucks average 11.9 years. The high-volume 2015 through 2019 model years are also moving deeper into the aftermarket service cycle as more vehicles leave their original warranty coverage. For independent repair shops, parts suppliers, restoration specialists, performance businesses, and custom builders, the opportunity is substantial. It is not automatic, however. The businesses positioned to benefit will be the ones prepared to service an aging but increasingly technical vehicle population. Why Does an Aging Vehicle Fleet Create Aftermarket Opportunity? Older vehicles generally require more frequent maintenance and a wider range of repairs. Wear items reach the end of their service life. Seals, wiring, suspension components, cooling systems, electronics, and emissions equipment begin to demand more attention. Owners also start making larger decisions about whether to repair, restore, upgrade, or replace the vehicle. S&P Global Mobility identifies vehicles between six and 14 years old as a prime range for aftermarket service. Its research indicates that vehicles in this age range, along with even older models, are expected to represent at least 70% of vehicles in operation for several years. The newest industry forecast reinforces that opportunity. In June 2026, the Auto Care Association and MEMA Aftermarket Suppliers projected that the U.S. light-duty automotive aftermarket would grow 5.2% in 2026. The market is expected to surpass $500 billion by 2029, supported by the aging fleet, increasing vehicle complexity, and continued consumer reliance on personal transportation. Why Are Americans Keeping Vehicles Longer? High new and used vehicle prices and broader economic uncertainty continue to influence replacement decisions. Many drivers would rather invest in a vehicle they already know than take on the cost of replacing it. Modern vehicles are also durable enough to remain useful well beyond the point when earlier generations of owners may have traded them. From the shop side, the pattern is familiar. A customer says, "I just need it to last another year." Then one year becomes three. The truck remains essential to the business. The SUV stays in the family. The daily driver becomes a project because the owner would rather improve it than start over with another payment. This is where the aftermarket becomes essential. It gives vehicles a second, third, and sometimes fourth life. A 12-Year-Old Vehicle Is Still a Modern Vehicle An older fleet does not mean a simpler repair environment. A 12-year-old vehicle can still contain numerous control modules, emissions equipment, infotainment systems, electronic security features, networked sensors, and early-generation advanced driver-assistance systems. Shops must continue investing in technician training, scan tools, software subscriptions, service information, programming equipment, and calibration procedures. This is also why the Right to Repair issue remains relevant. As Motorhead Digital covered in Part 1: The Right to Repair Fight and the Freedom to Fix Victory , recent federal action created meaningful progress around emissions-related repair information and aftermarket emissions compliance. However, broader questions involving telematics, proprietary software, cybersecurity access, and non-emissions repair data remain unresolved. Older vehicles need more than replacement parts. They need judgment. They need technicians who understand the vehicle as a complete system and can distinguish a smart repair from a poor investment. They need suppliers with accurate fitment data and specialists who can combine traditional craftsmanship with modern diagnostic discipline. Which Aftermarket Businesses Stand to Benefit? Independent mechanical shops can benefit from increased demand for preventive maintenance, diagnostics, suspension work, cooling-system repairs, electrical repairs, emissions service, and age-related wear components. Parts manufacturers, distributors, and retailers can benefit from sustained demand across a wider range of model years. Accurate fitment data, inventory planning, and technical support become even more important when the active vehicle fleet spans decades. Restoration, performance, and custom shops have another opportunity. As replacement costs remain high, some owners will choose to improve vehicles they already own through: Drivability upgrades Modernized electronics Braking and suspension improvements Engine work Interior restoration Full custom or restoration builds The aging fleet is also increasingly diverse. S&P reports that battery-electric vehicles average 3.7 years old, plug-in hybrids average 4.9 years, and traditional hybrids average 6.4 years. Those vehicles will create additional service opportunities as they age, but they will also require new training, safety processes, tooling, and parts knowledge. Trust Becomes More Important as Repair Decisions Get Bigger The owner of a 12- or 15-year-old vehicle may be deciding whether to spend several thousand dollars on a vehicle with limited market value but significant practical or emotional value. That customer is not only buying a repair. They are buying confidence in the recommendation. Shops need to explain: What is urgent What can wait What may fail next Whether the proposed work makes financial sense Which repairs can be completed in phases What can be upgraded Clear inspections, photos, videos, written estimates, and phased repair plans help customers make informed decisions without feeling pressured. Motorhead Digital's Trust, Loyalty & Relationships: The Real Shop Advantage explains why trust often begins before a customer enters the shop. People study reviews, websites, project photos, and social media to decide whether a business looks credible, transparent, and capable. Pricing communication matters too. Older vehicles can expose hidden problems, discontinued parts, long lead times, and changing supplier costs. Tariffs, Pricing Pressure, and How Auto Shops Can Communicate Value Better offers practical guidance for explaining those variables without apologizing for charging appropriately.















