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5 ways to increase repeat business using video

Barry Alt • January 22, 2021

Do you want to retain your customers & keep them coming back for more? Here’s how you can by using video marketing techniques to increase your repeat business.

5 ways to increase repeat business using video

Attracting and persuading new customers to buy from you costs between 5 and 25 times more than retaining existing ones. 


Let that sink in for a moment. 


Encouraging repeat business from happy clients is a lot cheaper (and less labor intensive) than trying to get new customers through the door.


Working on strengthening that connection with your current customers is essential - you worked so hard to get them on board the first time, don’t let that go to waste!


One of the best ways you can encourage repeat sales and keep those customers coming back for more is with strong video content. 


By creating a great video marketing strategy and using your videos in the right way, you can seriously boost your sales and see a real difference in your repeat business.


Video content is outshining all other types of content when it comes to retaining repeat business in the auto world. In this blog, we’re going to show you 5 ways in which you can use video to increase your repeat business. 


     1. Use videos to improve your customer experience


We all know the key to repeat business is great customer service. When a customer gets great service, they’ll happily keep coming back for me - and pay more for your services too.


Videos can help you provide great customer service, sometimes we just have to think outside the box!


If you have customers that are paying you thousands of dollars for restoring their vintage vehicle, you can send them quick update videos once a week or once a month. It takes minutes to do, but it makes your clients feel special. It shows how much you care about their project, and it makes them feel like you have a more personal relationship - which means they’ll be more inclined to return to you over trying someone new. 


Sell auto parts online? Choose your top selling items and create videos explaining the different elements of what makes them great. You can send these out in your email marketing, add them to your website and post them on social media. 


By seeing you explaining the products they’re interested in buying, customers will feel like they’re getting a personalized explanation from you - which helps build up their rapport with your company. 


     2. Improve customer engagement online


Videos is an incredibly engaging form of content and your audience will more likely engage with video than any other form of content. 


Why? 


Because video is easy to consume and most people prefer watching a video over reading a wall of text. 


In fact, in 2019 web users spent a weekly average of six hours and 48 minutes watching online videos – a 59 percent increase from just three years prior in 2016.


Video content is great for promoting your brand, delivering information and resonating with your audience. 


It does all this in such a short amount of time compared to reading a blog. This all helps you increase your sales and keep your repeat customers.


Your video content will add value to your customer’s shopping experience which means they’re more likely to engage with your brand and remember who you are. This positive engagement will keep them coming back to you for more products or services down the line. 


You can use your video content to take back the attention of your potential customers when they tune out. 


Another way that video can be used to improve customer engagement is through sharing and social media. 


If your audience likes your brand and the content you post then they’re more likely to share it with people they know. If you publish a highly-engaging video then your audience is going to share it which is a fantastic way to generate more sales - it’s basically the online word of mouth. 


     3. Create a brand image your customers can trust


Your company is up against a lot of competition online - it can be difficult to keep up with your competitors and still do the day-to-day tasks of running a business. 


You want to be able to promote your company in a way that increases trust and transparency to your loyal customers. 


One of the best ways to do this is through video. 


By posting videos you can connect with customers on a more personal different level and they will be able to put a face to your company. This is incredibly effective for smaller shops or family-run businesses. 


Video allows your returning customers to develop a stronger relationship with your brand. This allows them to feel more comfortable about doing business with you - and they’ll want to continue giving you their business to support you. 


By posting videos about your brand's history and message your customers will trust you more and want to support you. 


People recognize when a company values its customers.


By being truthful, humble and appreciative of your customers they'll want to work with you again.


     4. Thank you videos


Thank you videos are an amazing tool to build relationships with current clients. 


Customers will feel appreciated if they receive a heartfelt thank you from your business and they’ll remember it too. 


Thank you videos are easy to put together and worth it. You can send them out with order confirmation emails so your customers feel appreciated after making a purchase with you. 


You can also post thank you videos around special occasions on your social media. For example, near the holidays you can post a thank you video, thanking your clients for their business over the holiday season. 


These kind gestures will make your brand stick in the minds of your customers as genuine and human - and help you gain more repeat orders.


     5. Aftersales marketing videos


Post-sales marketing is just as important as pre-sales marketing. It builds on your existing customer relationships by getting them to share their experiences with others. 


By using post-sales videos you can show off your customer service skills. Put together a video campaign that shows how efficient, friendly and helpful you are to your customers. 


You can get your current clients to submit video testimonials to strengthen your claims. 


By giving these clients an incentive to post testimonials you can get them to convert again with your business. 


For example, you could offer them a discount on their next purchase or free shipping on one of your products. 


The possibilities are endless when it comes to video marketing your auto shop - and building more custom around repeat business is a serious win. 


If you want some help figuring out how you can use video to increase your repeat business, get in touch today and our team will be happy to help. 

By Shanna Cathey August 20, 2026
The average age of a light vehicle in the United States is now 12.8 years, according to the latest publicly released national benchmark from S&P Global Mobility (the firm completed its spinoff into an independent company, now called Mobility Global, in July 2026, though its research is still widely cited under the S&P Global Mobility name). For the automotive aftermarket, that means a growing population of vehicles entering the years when maintenance, repair, replacement parts, diagnostics, and upgrades become increasingly important. The American vehicle fleet is getting older, and it's changing how aftermarket businesses need to think about growth. S&P Global Mobility reports that the U.S. fleet has grown to 289 million light vehicles in operation. Passenger cars now average 14.5 years old, while light trucks average 11.9 years. The high-volume 2015 through 2019 model years are also moving deeper into the aftermarket service cycle as more vehicles leave their original warranty coverage. For independent repair shops, parts suppliers, restoration specialists, performance businesses, and custom builders, the opportunity is substantial. It is not automatic, however. The businesses positioned to benefit will be the ones prepared to service an aging but increasingly technical vehicle population. Why Does an Aging Vehicle Fleet Create Aftermarket Opportunity? Older vehicles generally require more frequent maintenance and a wider range of repairs. Wear items reach the end of their service life. Seals, wiring, suspension components, cooling systems, electronics, and emissions equipment begin to demand more attention. Owners also start making larger decisions about whether to repair, restore, upgrade, or replace the vehicle. S&P Global Mobility identifies vehicles between six and 14 years old as a prime range for aftermarket service. Its research indicates that vehicles in this age range, along with even older models, are expected to represent at least 70% of vehicles in operation for several years. The newest industry forecast reinforces that opportunity. In June 2026, the Auto Care Association and MEMA Aftermarket Suppliers projected that the U.S. light-duty automotive aftermarket would grow 5.2% in 2026. The market is expected to surpass $500 billion by 2029, supported by the aging fleet, increasing vehicle complexity, and continued consumer reliance on personal transportation. Why Are Americans Keeping Vehicles Longer? High new and used vehicle prices and broader economic uncertainty continue to influence replacement decisions. Many drivers would rather invest in a vehicle they already know than take on the cost of replacing it. Modern vehicles are also durable enough to remain useful well beyond the point when earlier generations of owners may have traded them. From the shop side, the pattern is familiar. A customer says, "I just need it to last another year." Then one year becomes three. The truck remains essential to the business. The SUV stays in the family. The daily driver becomes a project because the owner would rather improve it than start over with another payment. This is where the aftermarket becomes essential. It gives vehicles a second, third, and sometimes fourth life. A 12-Year-Old Vehicle Is Still a Modern Vehicle An older fleet does not mean a simpler repair environment. A 12-year-old vehicle can still contain numerous control modules, emissions equipment, infotainment systems, electronic security features, networked sensors, and early-generation advanced driver-assistance systems. Shops must continue investing in technician training, scan tools, software subscriptions, service information, programming equipment, and calibration procedures. This is also why the Right to Repair issue remains relevant. As Motorhead Digital covered in Part 1: The Right to Repair Fight and the Freedom to Fix Victory , recent federal action created meaningful progress around emissions-related repair information and aftermarket emissions compliance. However, broader questions involving telematics, proprietary software, cybersecurity access, and non-emissions repair data remain unresolved. Older vehicles need more than replacement parts. They need judgment. They need technicians who understand the vehicle as a complete system and can distinguish a smart repair from a poor investment. They need suppliers with accurate fitment data and specialists who can combine traditional craftsmanship with modern diagnostic discipline. Which Aftermarket Businesses Stand to Benefit? Independent mechanical shops can benefit from increased demand for preventive maintenance, diagnostics, suspension work, cooling-system repairs, electrical repairs, emissions service, and age-related wear components. Parts manufacturers, distributors, and retailers can benefit from sustained demand across a wider range of model years. Accurate fitment data, inventory planning, and technical support become even more important when the active vehicle fleet spans decades. Restoration, performance, and custom shops have another opportunity. As replacement costs remain high, some owners will choose to improve vehicles they already own through: Drivability upgrades Modernized electronics Braking and suspension improvements Engine work Interior restoration Full custom or restoration builds The aging fleet is also increasingly diverse. S&P reports that battery-electric vehicles average 3.7 years old, plug-in hybrids average 4.9 years, and traditional hybrids average 6.4 years. Those vehicles will create additional service opportunities as they age, but they will also require new training, safety processes, tooling, and parts knowledge. Trust Becomes More Important as Repair Decisions Get Bigger The owner of a 12- or 15-year-old vehicle may be deciding whether to spend several thousand dollars on a vehicle with limited market value but significant practical or emotional value. That customer is not only buying a repair. They are buying confidence in the recommendation. Shops need to explain: What is urgent What can wait What may fail next Whether the proposed work makes financial sense Which repairs can be completed in phases What can be upgraded Clear inspections, photos, videos, written estimates, and phased repair plans help customers make informed decisions without feeling pressured. Motorhead Digital's Trust, Loyalty & Relationships: The Real Shop Advantage explains why trust often begins before a customer enters the shop. People study reviews, websites, project photos, and social media to decide whether a business looks credible, transparent, and capable. Pricing communication matters too. Older vehicles can expose hidden problems, discontinued parts, long lead times, and changing supplier costs. Tariffs, Pricing Pressure, and How Auto Shops Can Communicate Value Better offers practical guidance for explaining those variables without apologizing for charging appropriately.
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