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How To Get To The Top Of Google: Rank Better In Local And Organic Search

Barry Alt • October 1, 2021

If you want to get noticed online, you're going to have to get your website ranked high on the search engine results page. 

How To Get To The Top Of Google: Rank Better In Local And Organic Search

If you want to get noticed online, you're going to have to get your website ranked high on the search engine results page. 


How do you do this?


By doing everything in your power to please Google. 


You can get on Google's good side by improving your SEO (search engine optimization). 


Making the appropriate improvements to your website will help you enhance your SEO. It'll also help you get noticed by Google and push you up the rankings. Nobody wants to be stuck at the bottom of the search results or worse, the second page! Only
0.78% of Google users click on results from the 2nd page - so make sure this doesn’t happen to your website by improving your SEO. 


But SEO is incredibly complicated, right?


It might sound like a lot of complex jargon, but SEO isn't as complicated as you might think, or at least it doesn't have to be.


With the right strategy and a bit of professional assistance, you can improve your SEO and soar up the rankings ahead of your competitors. 


Today we're going to show you exactly how your shop can rank better in both local and organic search results.


How to use local SEO to get to the top of Google


Local SEO is where you optimize your online presence to attract more business from your local audience. 


Here are five ways you can optimize your local SEO:


1. Optimize your Google My Business listing 


One of the best ways to improve your local SEO is to create a Google My Business Listing (GMB) if you haven't already.


Google My Business is a free tool by Google that you can use to list your shop. 


You can list all the details your audience needs to know about your shop on GMB. 


These details can include: 


  • Opening times
  • Address
  • Phone number
  • Website
  • Email address


Optimizing your Google My Business will help improve your Google Maps 3-Pack results. A Google Maps 3-Pack is the little boxed area that appears on the first results page. 


It shows your audience details about your company, star rating, phone number, and opening times. 


If you don't have a GMB listing set up then you're missing out on a huge, free marketing opportunity.


2. Build high-quality local citations & links


Citations are online mentions of your business, but these can't just be mentions on any old site or web page. They have to be from reputable, local sources to build up your local SEO. 


The same goes for local links. If a company links back to your shop's website, you should ensure that they're trustworthy businesses in your local area and not just some random company you found deep within a Google search. 


Remember, if somebody is offering you hundreds of backlinks for a small price, they're not going to be high-quality and could end up damaging your shop's reputation on Google. This will only push you further down the search results. 


One of the best ways to build links to the pages that matter is by guest blogging. 


3. Get more reviews from customers 


Getting reviews on your Google My Business won't just show your audience how amazing your company is to work for. It'll also show Google that you're a great shop to do business with. 


The more reviews and interactions Google sees, the better your ranking in the local search results. 


4. Use high-quality keywords


Adding local keywords and keyword phrases is key to getting recognized on the local search results. Try to include the names of local areas, local slang or colloquialisms, and location-specific phrases. 


The best way to figure out what keywords you should be using is to do some in-depth local keyword research.  One tool we use is
Ubersuggest, an easy to use tool that shows top keywords for a website, and where those keywords are ranking.


5. Improve on-page SEO 


After your in-depth local keyword research, you can also start to improve your on-page SEO. 


The best way to do this is to take your local keywords and include them in your H1s and H2s. Be careful you don't want to stuff your headings with random local keywords, so make sure everything still sounds and looks okay. 


How to rank better in organic searches


To start with, the best way to rank higher in organic searches is by paying attention to the best practices of SEO. 


These can include making sure your website is:

  • Mobile-friendly
  • Fast loading
  • Easy to use - easy navigation good UX design
  • Secure 
  • Well-structure
  • High-quality content 


Take a look at these three ways you can improve your shop's SEO and get your website noticed by the search engines. 


1. Pay attention to your competitors


Ranking on Google isn't a single-player game. If you want to rank high you'll have to fight your competitors for the keywords that matter most to your business.


You'll have to surpass every company ranking on the first page because they're all your competition. So, to get the top spot, you'll have to check how intense your competition is in relation to your site. 


How do you do this?


Simple. Just search for a keyword you're using and take a look at the companies that come up. 


If they're bigger shops, you might have a bit of trouble taking the first spot, but if they're smaller or the same size as yours, then you can fight to seize control of those top keywords. 


2. Align your website with content stocked with search intent


Search intent is the reason why your audience is on the internet and the reason why they're looking for your services.


By providing your audience with the answers to their questions, you'll be able to attract them to your site with ease. 


You can do this by identifying the three Cs of your keyword's search intent:


  • Content-type: are the top-ranking results for this keyword blog pages, YouTube videos, or websites?
  • Content format: is the content how-to guides, step-by-step tutorials, reviews, or something else?
  • Content angle: is there a prominent USP (unique selling proposition) used by these top-ranking pages? 


By using the three Cs and creating content your audience is looking for, you'll be able to improve your organic search ranking quickly.


3. Build high-quality backlinks and internal links


Like with local SEO, backlinks are an excellent ranking tool that can help get your shop's website high up on the search engine results page. Did you know that
91% of websites never get any organic traffic from Google, mainly because they don’t have any backlinks? 


It's not about quantity, though, and to rank high on the search engine results, you need to have high-quality backlinks. Links from untrustworthy or unprofessional sites can get you penalized. 


Backlinks aren't the only way to boost your ranking.


Having relevant internal links from other pages on your site can also help win Google's favor.


We hope our blog has helped you understand a little bit more about how to rank better in local and organic searches. 


If you want to get to the top of Google but still don’t know where to start then our team is here for you. If you need some help figuring out the details, then the
team at Motorhead Digital can provide you with the perfect strategy. 


We can help you get to the top of the search engine results page for your local keywords with our SEO services. 


Get in contact with our team of experts today to start improving your SEO. 

By Shanna Cathey August 20, 2026
The average age of a light vehicle in the United States is now 12.8 years, according to the latest publicly released national benchmark from S&P Global Mobility (the firm completed its spinoff into an independent company, now called Mobility Global, in July 2026, though its research is still widely cited under the S&P Global Mobility name). For the automotive aftermarket, that means a growing population of vehicles entering the years when maintenance, repair, replacement parts, diagnostics, and upgrades become increasingly important. The American vehicle fleet is getting older, and it's changing how aftermarket businesses need to think about growth. S&P Global Mobility reports that the U.S. fleet has grown to 289 million light vehicles in operation. Passenger cars now average 14.5 years old, while light trucks average 11.9 years. The high-volume 2015 through 2019 model years are also moving deeper into the aftermarket service cycle as more vehicles leave their original warranty coverage. For independent repair shops, parts suppliers, restoration specialists, performance businesses, and custom builders, the opportunity is substantial. It is not automatic, however. The businesses positioned to benefit will be the ones prepared to service an aging but increasingly technical vehicle population. Why Does an Aging Vehicle Fleet Create Aftermarket Opportunity? Older vehicles generally require more frequent maintenance and a wider range of repairs. Wear items reach the end of their service life. Seals, wiring, suspension components, cooling systems, electronics, and emissions equipment begin to demand more attention. Owners also start making larger decisions about whether to repair, restore, upgrade, or replace the vehicle. S&P Global Mobility identifies vehicles between six and 14 years old as a prime range for aftermarket service. Its research indicates that vehicles in this age range, along with even older models, are expected to represent at least 70% of vehicles in operation for several years. The newest industry forecast reinforces that opportunity. In June 2026, the Auto Care Association and MEMA Aftermarket Suppliers projected that the U.S. light-duty automotive aftermarket would grow 5.2% in 2026. The market is expected to surpass $500 billion by 2029, supported by the aging fleet, increasing vehicle complexity, and continued consumer reliance on personal transportation. Why Are Americans Keeping Vehicles Longer? High new and used vehicle prices and broader economic uncertainty continue to influence replacement decisions. Many drivers would rather invest in a vehicle they already know than take on the cost of replacing it. Modern vehicles are also durable enough to remain useful well beyond the point when earlier generations of owners may have traded them. From the shop side, the pattern is familiar. A customer says, "I just need it to last another year." Then one year becomes three. The truck remains essential to the business. The SUV stays in the family. The daily driver becomes a project because the owner would rather improve it than start over with another payment. This is where the aftermarket becomes essential. It gives vehicles a second, third, and sometimes fourth life. A 12-Year-Old Vehicle Is Still a Modern Vehicle An older fleet does not mean a simpler repair environment. A 12-year-old vehicle can still contain numerous control modules, emissions equipment, infotainment systems, electronic security features, networked sensors, and early-generation advanced driver-assistance systems. Shops must continue investing in technician training, scan tools, software subscriptions, service information, programming equipment, and calibration procedures. This is also why the Right to Repair issue remains relevant. As Motorhead Digital covered in Part 1: The Right to Repair Fight and the Freedom to Fix Victory , recent federal action created meaningful progress around emissions-related repair information and aftermarket emissions compliance. However, broader questions involving telematics, proprietary software, cybersecurity access, and non-emissions repair data remain unresolved. Older vehicles need more than replacement parts. They need judgment. They need technicians who understand the vehicle as a complete system and can distinguish a smart repair from a poor investment. They need suppliers with accurate fitment data and specialists who can combine traditional craftsmanship with modern diagnostic discipline. Which Aftermarket Businesses Stand to Benefit? Independent mechanical shops can benefit from increased demand for preventive maintenance, diagnostics, suspension work, cooling-system repairs, electrical repairs, emissions service, and age-related wear components. Parts manufacturers, distributors, and retailers can benefit from sustained demand across a wider range of model years. Accurate fitment data, inventory planning, and technical support become even more important when the active vehicle fleet spans decades. Restoration, performance, and custom shops have another opportunity. As replacement costs remain high, some owners will choose to improve vehicles they already own through: Drivability upgrades Modernized electronics Braking and suspension improvements Engine work Interior restoration Full custom or restoration builds The aging fleet is also increasingly diverse. S&P reports that battery-electric vehicles average 3.7 years old, plug-in hybrids average 4.9 years, and traditional hybrids average 6.4 years. Those vehicles will create additional service opportunities as they age, but they will also require new training, safety processes, tooling, and parts knowledge. Trust Becomes More Important as Repair Decisions Get Bigger The owner of a 12- or 15-year-old vehicle may be deciding whether to spend several thousand dollars on a vehicle with limited market value but significant practical or emotional value. That customer is not only buying a repair. They are buying confidence in the recommendation. Shops need to explain: What is urgent What can wait What may fail next Whether the proposed work makes financial sense Which repairs can be completed in phases What can be upgraded Clear inspections, photos, videos, written estimates, and phased repair plans help customers make informed decisions without feeling pressured. Motorhead Digital's Trust, Loyalty & Relationships: The Real Shop Advantage explains why trust often begins before a customer enters the shop. 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