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SEMA Show 2021 Brings Out The Best Of The Best

Keith Bourgeois & Barry Alt - Photos by Barry Alt • November 21, 2021

Trends in the market dictating style and function

The 2021 SEMA Show Brings Out The Best Of The Best

The demand for custom restorations has never been higher. With the COVID crush hitting hard in 2020, car enthusiasts had plenty of time to pause and look at the old project sitting in the corner of their barn collecting dust that they would always promise themselves to get to “someday”. Well someday has arrived, and for everyone at once it seems. Restoration and build shops are so busy they’re even turning away customers due to being flush with all the new business. But what direction are these new customers going in? Where is car culture headed? Full factory restoration? Resto mod? Hot rod? Full custom? Or *gasp* Eco-Weenie electrics??

Las Vegas Convention Center

Enter The 2021 SEMA Show, held in Las Vegas at the mind-blowingly vast Las Vegas convention center. The SEMA Show has always been the premier automotive aftermarket specialty equipment products trade event in the world. It draws the best and most innovative creations, products, and developments to one place. This makes it the perfect place to help answer the question, “Where is car culture trending?”.


Resto mods are red hot


Resto mods seemed to attract the most attention throughout the show. Custom builders in booths made famous in part by all the restoration shows on TV bring lots of new blood, customers, and popularity into the fray. I counted no less than ten vintage Mopars that had Hellcat (or Hellephant) engines stuffed into their engine bays. The red hot resto mod market sees no end to the possibilities. Many more builds had the ever-reliable and powerful LS engine upgrade. Custom independent suspension, rack and pinion steering, coil-over shocks, and whole new aftermarket frames altogether were the norm with ridiculous amounts of horsepower. Customers want beautiful old school body lines with all the new power, tech, and reliability of today’s best equipment.

Willie B’s “Sick Six Six” 66 Wide Body Charger at the Heidts Booth

Willie B’s “Sick Six Six” 66 Wide Body Charger at the Heidts Booth

But hold on to your bank accounts. These resto mods aren’t cheap. People want their projects done correctly and are willing to pay for it! $500,000+ are builds not unheard of. One quote overheard at the show is that, “the $10,000 paint job doesn’t exist anymore”. Yes, bring your wallet, but even if you have the money be prepared to get in line. Just about every builder we talked to is flush with business, some out to 2024 and the project orders just keep rolling in. The COVID glut in the market, the painfully long shipping times for parts with just about every special part on backorder at some point assures us that the market will not loosen up anytime soon.


Electric future?


It’s not just crate engines replacing the vintage mills anymore. Electric-powered hot rodding is, inevitably, on the horizon. Conversion kits from the Internal Combustion Engine (ICE) to electric were easy to find. In fact, even the heavyweights like Ford and GM are investing and betting heavily in the technology. They’re even offering electric crate engines at only 205 pounds in weight and diminutive in size. They can be installed in the front or rear of the car or on all four wheels. 281 horsepower with 317 ft/lb of torque each is nothing to sneeze at. The motors with the control pack are currently just under $4,000. This tech is only going to improve and the batteries are going to get smaller, cheaper, and lighter.

Electric Mustang built by HR Manufacturing

Electric Mustang built by HR Manufacturing

There were clear signals, however, from the car culture at the SEMA Show that the technology is not yet fully embraced by the car culture at large. At the SEMA Show Monday Night Reveal, Dave Kindig unveiled two of his new custom 53 Corvettes, he also made the announcement that not only will these cars come with ICE motors, but they will be releasing an all-electric version for next year. The pause to await the cheer from the crowd was rewarded with awkward silence instead. It is clear the culture feels the electric option does not have the hot rodding soul, allure, or feel of a well-tuned V8 with all the familiar rumble, smell, and earned reverence that goes along with it. Looks like the public is going kicking and screaming into the mandated electric EV era.

Kindig-It Design blue Lingenfelter powered 53 Corvette Concept

Kindig-It Design blue Lingenfelter powered 53 Corvette Concept

Dave Kindig and Kevin Schiele reveal the Kindig-It Designed 53 Corvette Concepts

Dave Kindig and Kevin Schiele reveal the Kindig-It Designed 53 Corvette Concepts

Hydrogen calling?


There may be hope for hot rodders unwilling to jump into embracing electricity while still wanting to try a more environmentally-friendly option, hydrogen power! At the Red Line Oil booth we found this sweet hydrogen-burning LS-powered 1949 Chevy pickup truck built by Mike Copeland and team at Arrington Performance. It doesn’t contain a hydrogen fuel cell like previous prototypes. It carries its very own hydrogen fuel tank, and keep in mind hydrogen is three times more explosive than gasoline. That means there’s the potential for more power, and with the fuel being more concentrated, you get more miles using the same volume of fuel, much more efficient.

The Zero Emissions hydrogen powered Truck by Arrington Performance

The Zero Emissions hydrogen powered truck by Arrington Performance as seen at the Red Line Oil Booth

The only byproduct is water. How great is that? This has the potential to be even cleaner than electric. No more factories pumping out batteries with all their caustic chemicals, recycling issues and no drain on the power grid. We won’t have to worry about this type of power being slow, as they claim the LS engine made north of 500 horsepower on the potent gas. As a bonus, hot rodders would even get their classic V8 exhaust rumble back, which electric so harshly took away. Seems like a win-win to us.


Rat Rods


Rat rods still had their place at the show. Upon entering the show, participants were greeted with one particular outrageous rat rod 47 Fargo FL1 named “Chain Smoker”. Like the name says it was adorned with chains over the fenders, hood, and wheel openings. Stuffed with a gigantic Cummins-Powered turbo-diesel engine, it was definitely a showstopper at the 2021 SEMA Cruise-out, billowing smoke straight up out of its gargantuan smokestack. Rat rods at the show are maintaining their aggressive, cartoonish looks in defiance of the pristine cars that otherwise dominate the show floor. Rat rods have a mean street, steampunk gangster vibe that many hardcore hot rodders can appreciate and admire.

Warwick Andrews 47 Fargo FL1 named “Chain Smoker” at the SEMA Show Cruise-Out

Warwick Andrews 47 Fargo FL1 named “Chain Smoker” at the SEMA Show Cruise-Out

Where are we headed? 


So what feeling did we come away with from this year’s SEMA show? If the young guns in the famous Battle of the Builders are any indication, we are in good hands. We had time to talk with the young up and comers in the builder arena and it gives us hope for the future. They are building cars that the people want to see. Gone are the days of dissimilar sized tires jacked up in the back in the classic muscle car pose. The main thing is getting these cars close to the ground in the perfect lowered suspension stance. Concours restorations will always have their place, but resto mods are clearly the king for now and in the near future. It’s hard for builders to ignore the sky high prices they’re commanding at the Mecum and Barrett-Jackson auctions as of late. The consumer’s appetite seems insatiable at this point in the game.


The electric revolution is desperately trying to gain a foothold in the performance aftermarket but they’re not quite there yet. Hot rodders of today want it all. They want the classic lines. They want super car handling. They want all the bluetooth conveniences that modern day tech holds. But most of all, they appreciate mechanical beauty mixed with the heavy metal chaos that 1000 horsepower transplants bring to the table. This formula brings a permanent smile to their face and leaves them wanting more, and we’ll be right there with them at the gas stations until the octane runs out…

By Shanna Cathey August 20, 2026
The average age of a light vehicle in the United States is now 12.8 years, according to the latest publicly released national benchmark from S&P Global Mobility (the firm completed its spinoff into an independent company, now called Mobility Global, in July 2026, though its research is still widely cited under the S&P Global Mobility name). For the automotive aftermarket, that means a growing population of vehicles entering the years when maintenance, repair, replacement parts, diagnostics, and upgrades become increasingly important. The American vehicle fleet is getting older, and it's changing how aftermarket businesses need to think about growth. S&P Global Mobility reports that the U.S. fleet has grown to 289 million light vehicles in operation. Passenger cars now average 14.5 years old, while light trucks average 11.9 years. The high-volume 2015 through 2019 model years are also moving deeper into the aftermarket service cycle as more vehicles leave their original warranty coverage. For independent repair shops, parts suppliers, restoration specialists, performance businesses, and custom builders, the opportunity is substantial. It is not automatic, however. The businesses positioned to benefit will be the ones prepared to service an aging but increasingly technical vehicle population. Why Does an Aging Vehicle Fleet Create Aftermarket Opportunity? Older vehicles generally require more frequent maintenance and a wider range of repairs. Wear items reach the end of their service life. Seals, wiring, suspension components, cooling systems, electronics, and emissions equipment begin to demand more attention. Owners also start making larger decisions about whether to repair, restore, upgrade, or replace the vehicle. S&P Global Mobility identifies vehicles between six and 14 years old as a prime range for aftermarket service. Its research indicates that vehicles in this age range, along with even older models, are expected to represent at least 70% of vehicles in operation for several years. The newest industry forecast reinforces that opportunity. In June 2026, the Auto Care Association and MEMA Aftermarket Suppliers projected that the U.S. light-duty automotive aftermarket would grow 5.2% in 2026. The market is expected to surpass $500 billion by 2029, supported by the aging fleet, increasing vehicle complexity, and continued consumer reliance on personal transportation. Why Are Americans Keeping Vehicles Longer? High new and used vehicle prices and broader economic uncertainty continue to influence replacement decisions. Many drivers would rather invest in a vehicle they already know than take on the cost of replacing it. Modern vehicles are also durable enough to remain useful well beyond the point when earlier generations of owners may have traded them. From the shop side, the pattern is familiar. A customer says, "I just need it to last another year." Then one year becomes three. The truck remains essential to the business. The SUV stays in the family. The daily driver becomes a project because the owner would rather improve it than start over with another payment. This is where the aftermarket becomes essential. It gives vehicles a second, third, and sometimes fourth life. A 12-Year-Old Vehicle Is Still a Modern Vehicle An older fleet does not mean a simpler repair environment. A 12-year-old vehicle can still contain numerous control modules, emissions equipment, infotainment systems, electronic security features, networked sensors, and early-generation advanced driver-assistance systems. Shops must continue investing in technician training, scan tools, software subscriptions, service information, programming equipment, and calibration procedures. This is also why the Right to Repair issue remains relevant. As Motorhead Digital covered in Part 1: The Right to Repair Fight and the Freedom to Fix Victory , recent federal action created meaningful progress around emissions-related repair information and aftermarket emissions compliance. However, broader questions involving telematics, proprietary software, cybersecurity access, and non-emissions repair data remain unresolved. Older vehicles need more than replacement parts. They need judgment. They need technicians who understand the vehicle as a complete system and can distinguish a smart repair from a poor investment. They need suppliers with accurate fitment data and specialists who can combine traditional craftsmanship with modern diagnostic discipline. Which Aftermarket Businesses Stand to Benefit? Independent mechanical shops can benefit from increased demand for preventive maintenance, diagnostics, suspension work, cooling-system repairs, electrical repairs, emissions service, and age-related wear components. Parts manufacturers, distributors, and retailers can benefit from sustained demand across a wider range of model years. Accurate fitment data, inventory planning, and technical support become even more important when the active vehicle fleet spans decades. Restoration, performance, and custom shops have another opportunity. As replacement costs remain high, some owners will choose to improve vehicles they already own through: Drivability upgrades Modernized electronics Braking and suspension improvements Engine work Interior restoration Full custom or restoration builds The aging fleet is also increasingly diverse. S&P reports that battery-electric vehicles average 3.7 years old, plug-in hybrids average 4.9 years, and traditional hybrids average 6.4 years. Those vehicles will create additional service opportunities as they age, but they will also require new training, safety processes, tooling, and parts knowledge. Trust Becomes More Important as Repair Decisions Get Bigger The owner of a 12- or 15-year-old vehicle may be deciding whether to spend several thousand dollars on a vehicle with limited market value but significant practical or emotional value. That customer is not only buying a repair. They are buying confidence in the recommendation. Shops need to explain: What is urgent What can wait What may fail next Whether the proposed work makes financial sense Which repairs can be completed in phases What can be upgraded Clear inspections, photos, videos, written estimates, and phased repair plans help customers make informed decisions without feeling pressured. Motorhead Digital's Trust, Loyalty & Relationships: The Real Shop Advantage explains why trust often begins before a customer enters the shop. People study reviews, websites, project photos, and social media to decide whether a business looks credible, transparent, and capable. Pricing communication matters too. Older vehicles can expose hidden problems, discontinued parts, long lead times, and changing supplier costs. Tariffs, Pricing Pressure, and How Auto Shops Can Communicate Value Better offers practical guidance for explaining those variables without apologizing for charging appropriately.
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