Just like running a car, the surest way to get the most out of your business is by consistently investing in its maintenance and performance.

Types of digital marketing that pull their weight for auto restoration and performance shops

1.  Search engine optimization (SEO)

SEO involves optimizing your website's content and structure to improve its visibility on search engine results pages (SERPs).

In other words, it makes Google happy so your website can perform better and rank higher!  What this ultimately means for your business is that your target audience can organically discover you when searching for your automotive services online.

90.63% of businesses don’t get organic traffic on search engines, and if you haven’t invested in professional SEO services yet, you can bet that your company falls into that majority, missing out on serious opportunities.

Your website will be strategically formatted and peppered with locally targeted keywords that not only speak to Google but are also easy to read and super specific to the needs of your dream clientele.

With the help of SEO experts who specialize in your niche, you can climb ahead of your competitors on search engines and generate more high-quality, high-converting leads in the fast lane, ensuring a fantastic return on your investment in the long run.

2.  Content marketing

Content marketing is an often undervalued element of digital marketing.

However, the power of blogging, video marketing, and visual marketing messages should not be underestimated - especially in this industry.

A strong content marketing strategy can help your automotive business:

• Rank higher on search engines
• Engage your target audience
• Establish customer trust online
• Be positioned as the experts
• Convert leads into sales

The consistent creation of high-quality content not only keeps your website fresh (which search engines love!), but you can connect with your audience by providing real value to them with content that attracts, informs, and entertains.

Blogs are fundamental to attracting organic traffic, and search engine marketing, yet according to our research, 87.8% of auto shop companies reportedly don’t have a functioning blog.

Incorporate a blog section into your website to boost your credibility, showcase your expertise in your niche, and ultimately show the real value you can offer your potential clients by providing solutions to their problems.

On top of this, companies that blog regularly get 55% more web visitors than those that don’t, offering an impressive ROI that you’ll be glad you opted for.

Top tip: You can repurpose parts of your blogs to use as engaging social media content and email newsletters!

3.  Email marketing

A powerful tool for nurturing leads and fostering strong customer relationships, strategic email marketing can offer a whopping 4,200% ROI!.

By segmenting your email lists and creating personalized and targeted email campaigns, you can create valuable communication for your customers they want to engage with.

For example, if a customer has had a specific car part in their online basket for a long time, a product they regularly purchase has just come back in stock, or items from their favorite brand are on offer, you can send them an automated helpful reminder email to gently nudge them towards a purchase.

A successful email campaign will result in high open and click-through rates, increasing conversions, and customer satisfaction. A win-win for everyone!

Still, according to the research we conducted, less than 25% of auto shop businesses have a functioning email marketing campaign despite the compelling ROI and opportunities to generate new customers. Which means there’s a real gap in the industry’s marketing efforts - which you can fill. 

4.  Social media marketing

It’s no secret that having a strong presence across social media platforms is essential to the success of any business.

But as wild as it may seem, we discovered that 20% of auto shop businesses don’t have a social media presence.

Especially in the automotive industry, where the potential to showcase your attractive range of performance-enhancing parts and the impact of your expert services is hugely beneficial.

Not only is it a great space to visually attract your audience, but it also offers an invaluable space to connect with and engage your audience.

Potential customers can interact with your content, send you messages, and get to know your brand on a human level while sharing it with their network in an instant.

Social media also allows you to target your dream clients and build an online community with influencer marketing.

And with over 4.8 billion social media users globally, the potential market to tap into is vast and diverse.

With a little effort, regularly posting and maintaining a solid social media presence can deliver a high ROI in no time.

So, what should you adopt into your digital marketing strategy?

While many types of digital marketing channels deliver results, the best ROI depends on factors unique to your business.

Digital marketing strategies should be tailored to your company's goals and customers' needs for the best success.

If you’re interested in adopting a strategy that incorporates all of the types of digital marketing mentioned above that will result in a high ROI for your business, then you’ll love our Marketing Maximizer program.

It’s a monthly service done with you that helps you grow your online presence, target your dream customers, and convert them into sales through expert search engine optimization, professional content marketing, social media marketing, mobile marketing, and so much more.

Ready to fast-track your way to success in the automotive repairs and performance industry?

At Motorhead Digital, we’re just as car-obsessed as you are.

That’s why we want to help you get ahead.

Our team of dedicated, results-driven marketing professionals can help you take your business up a notch by merging our unique and exclusive knowledge of both the marketing and automotive industries to create truly effective solutions.

Book a free strategy call today to get started.