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5 Simple Steps To Getting Started On Instagram Today

Barry Alt • June 29, 2021

If you’re new to the world of Instagram, you might not know how to get started with your account. Don’t worry, you’re not alone, a lot of shops haven’t yet jumped on this kind of social media either - which means there’s plenty of opportunity still available for you. 

5 Simple Steps To Getting Started On Instagram Today

Instagram is an incredible social media platform, and it’s perfect for restoration and performance shops to show their audience what they can do. 


If you’re new to the world of Instagram, you might not know how to get started with your account. Don’t worry, you’re not alone, a lot of shops haven’t yet jumped on this kind of social media either - which means there’s plenty of opportunity still available for you. 


Instagram allows you to post photos and videos, and it’s a great way to get your audience more involved in what you do. Around 63% of Americans say they check Instagram daily, making it the perfect place to engage with your audience and build a following. 


Today we’re going to go through five simple ways you can get started on Instagram and start getting followers onto your account. 


1. Create an account and optimize it


The first step to getting started on Instagram is to simply set up an account if you haven’t already. Creating an account is pretty straightforward. 


All you have to do is:


  • Download the app from the app store onto your phone
  • Sign up with your email 
  • Choose an Instagram business account
  • Fill in all the necessary details
  • Start posting


What parts of your Instagram account should you optimize?

Choose a profile name that stands out


Instagram has over 1 billion users, and with so many accounts floating around the platform, you have to make yours easy to find. If your profile name doesn’t stand out from the sea of others, then nobody is going to be able to interact with you. 


This means that you have to choose the perfect @username, or as it’s more commonly known as a ‘handle.’ Using a handle that’s simple, recognizable, and on-brand with your shop will help your audience find you.


Select a business name that’s easily found


Your handle isn’t the only thing you have to make recognizable. You also have to add your business name to the ‘Name’ section of your profile. 


Your business name appears underneath your profile picture, and it’s also recognized in the search results. Make sure you fill this in so your audience can find you and interact with your excellent content. 


Use a branded profile picture


Your profile picture is the face of your Instagram account, and it’s what gets the most initial attention from your audience. It’s going to show up every time you post, comment, and even when you like somebody else’s content. 


This is why it’s so important to make sure your profile picture is:

  • Clear
  • Recognizable
  • High-quality
  • Relevant
  • On-brand
  • Represents your business

Write an informative bio

Instagram bio for motorhead digital

You only have 150 characters (not words) to write your Instagram bio, so you have to make them count. 


A lot of shops write about who they are and what they do, but your Instagram bio shouldn’t focus on you. It should be all about your customers. 


When writing your bio, make sure you include what you can do for your customers and how your service can uniquely help them with their cars. 


Don’t forget to link to your website on your bio as well. There’s a specific section on Instagram where you can connect to your website, and many businesses leave these blank, which is a huge mistake! 


2. Build a strong content strategy 


It’s not enough to only post a few photos or videos every so often. Your audience isn’t going to magically come rushing in to view a couple of posts. 


Instead, you’re going to have to build a strong content strategy so that you can plan out when you’re going to post, how often you’re going to post, and what you’re going to post about. 


Just like any other marketing campaign, your Instagram content strategy has to be well thought through. 


How often should you post on Instagram?


Your Instagram account needs a regular posting schedule; otherwise, your shop will not stay relevant. However, you don’t want to overload your followers with a ton of posts, especially if you’re just posting for the sake of it. 


The best way to figure out how often you should post is by posting at different times and checking the results. By finding out what time gets the most attention first you can build your schedule around that time. 


Generally, the best time to post on Instagram is between 8 AM-12 PM and 4-5 PM on weekdays.


Create a content calendar to keep track of what you want to post and what time you want to post it. 


Figure out what your style should be


Before you start creating Instagram posts, you should figure out what style you want to go for. 


Ask yourself:


  • How do you want to be seen by your followers? 
  • Should you use emojis?
  • What hashtags should you use?
  • Are you creating graphics or using photos?


From here, you can create a style guide so that your posts are consistent and work with your brand. 


What are hashtags?


A hashtag is a type of label that’s used on social media platforms. They’re used to make it easier to find information on specific topics and locate posts about certain themes online. Hashtags make it easier for users to explore content that they’re interested in and find what they’re looking for. 


Hashtags all start with a ‘#’ symbol and are usually keywords related to the post. For example if we were to hashtag this blog post on Instagram you could hashtag it #InstagramTips or #InstagramHelp. 

hashtags

Always research topics


Research is key to creating great posts on Instagram to find out what the auto restoration industry is talking about right now on social media. 


By figuring out these trends, you can post about them and get attention from the industry’s audience. 


Don’t forget to take a look at the hashtags used in competitor posts too. This way, you can see which hashtags are the most popular to use.


3. Post stories as well as regular content

Instagram feed

Not many companies take advantage of stories, but they’re an essential part of getting started on Instagram. 


Stories are great for adding ‘in the moment’ pieces of content, so if you’re working on a car and want to snap a couple of photos or a short video, you can add it to your story for your audience. 


This is limited content as they disappear after 24 hours, but you can also add any cool pictures to your highlights which feature at the top of your page. 


You can make different story highlight folders too, so you can break up your story highlights into specific jobs you were working on.


Stories are a great way to casually interact with your audience and even share behind-the-scenes work. 

Instagram highlights

4. Engage with your Instagram audience


One of the most critical parts of getting started on Instagram is to engage with your audience. 


By responding to comments and liking them, you’ll be able to win the hearts of your audience quickly. 


Plus, the more you engage with what your audience is doing, the more they’ll trust you and stick around for more content. 


Responding to comments might also be the final push somebody needs to follow you. They might have liked your content but were unsure of whether you were a friendly, trustworthy brand. 


5. Connect with influencers


If you’re looking to get noticed on Instagram, connecting with influencers is the perfect way to do it. 


Influencers are popular people in your niche, and they generally have a lot of influence on your target audience. 


If you can get them to give your brand a shout-out on their Instagram, then you’re going to get a lot of attention from the right crowd of people. 


People who follow influencers are easily swayed by their opinions and recommendations. So by working with an influencer, you’ll be able to get a lot of people interested in the work you do. 


Instagram can be a tricky and complex game to play but with the right help and support, you’ll be able to get loads of followers in no time at all. 


If you want some help figuring out the rocky road of Instagram then we’d love to help. We’ve got a lot of experience working with Instagram and would be delighted to give your shop a hand. 


So, what are you waiting for? Get in touch today.

By Shanna Cathey August 20, 2026
The average age of a light vehicle in the United States is now 12.8 years, according to the latest publicly released national benchmark from S&P Global Mobility (the firm completed its spinoff into an independent company, now called Mobility Global, in July 2026, though its research is still widely cited under the S&P Global Mobility name). For the automotive aftermarket, that means a growing population of vehicles entering the years when maintenance, repair, replacement parts, diagnostics, and upgrades become increasingly important. The American vehicle fleet is getting older, and it's changing how aftermarket businesses need to think about growth. S&P Global Mobility reports that the U.S. fleet has grown to 289 million light vehicles in operation. Passenger cars now average 14.5 years old, while light trucks average 11.9 years. The high-volume 2015 through 2019 model years are also moving deeper into the aftermarket service cycle as more vehicles leave their original warranty coverage. For independent repair shops, parts suppliers, restoration specialists, performance businesses, and custom builders, the opportunity is substantial. It is not automatic, however. The businesses positioned to benefit will be the ones prepared to service an aging but increasingly technical vehicle population. Why Does an Aging Vehicle Fleet Create Aftermarket Opportunity? Older vehicles generally require more frequent maintenance and a wider range of repairs. Wear items reach the end of their service life. Seals, wiring, suspension components, cooling systems, electronics, and emissions equipment begin to demand more attention. Owners also start making larger decisions about whether to repair, restore, upgrade, or replace the vehicle. S&P Global Mobility identifies vehicles between six and 14 years old as a prime range for aftermarket service. Its research indicates that vehicles in this age range, along with even older models, are expected to represent at least 70% of vehicles in operation for several years. The newest industry forecast reinforces that opportunity. In June 2026, the Auto Care Association and MEMA Aftermarket Suppliers projected that the U.S. light-duty automotive aftermarket would grow 5.2% in 2026. The market is expected to surpass $500 billion by 2029, supported by the aging fleet, increasing vehicle complexity, and continued consumer reliance on personal transportation. Why Are Americans Keeping Vehicles Longer? High new and used vehicle prices and broader economic uncertainty continue to influence replacement decisions. Many drivers would rather invest in a vehicle they already know than take on the cost of replacing it. Modern vehicles are also durable enough to remain useful well beyond the point when earlier generations of owners may have traded them. From the shop side, the pattern is familiar. A customer says, "I just need it to last another year." Then one year becomes three. The truck remains essential to the business. The SUV stays in the family. The daily driver becomes a project because the owner would rather improve it than start over with another payment. This is where the aftermarket becomes essential. It gives vehicles a second, third, and sometimes fourth life. A 12-Year-Old Vehicle Is Still a Modern Vehicle An older fleet does not mean a simpler repair environment. A 12-year-old vehicle can still contain numerous control modules, emissions equipment, infotainment systems, electronic security features, networked sensors, and early-generation advanced driver-assistance systems. Shops must continue investing in technician training, scan tools, software subscriptions, service information, programming equipment, and calibration procedures. This is also why the Right to Repair issue remains relevant. As Motorhead Digital covered in Part 1: The Right to Repair Fight and the Freedom to Fix Victory , recent federal action created meaningful progress around emissions-related repair information and aftermarket emissions compliance. However, broader questions involving telematics, proprietary software, cybersecurity access, and non-emissions repair data remain unresolved. Older vehicles need more than replacement parts. They need judgment. They need technicians who understand the vehicle as a complete system and can distinguish a smart repair from a poor investment. They need suppliers with accurate fitment data and specialists who can combine traditional craftsmanship with modern diagnostic discipline. Which Aftermarket Businesses Stand to Benefit? Independent mechanical shops can benefit from increased demand for preventive maintenance, diagnostics, suspension work, cooling-system repairs, electrical repairs, emissions service, and age-related wear components. Parts manufacturers, distributors, and retailers can benefit from sustained demand across a wider range of model years. Accurate fitment data, inventory planning, and technical support become even more important when the active vehicle fleet spans decades. Restoration, performance, and custom shops have another opportunity. As replacement costs remain high, some owners will choose to improve vehicles they already own through: Drivability upgrades Modernized electronics Braking and suspension improvements Engine work Interior restoration Full custom or restoration builds The aging fleet is also increasingly diverse. S&P reports that battery-electric vehicles average 3.7 years old, plug-in hybrids average 4.9 years, and traditional hybrids average 6.4 years. Those vehicles will create additional service opportunities as they age, but they will also require new training, safety processes, tooling, and parts knowledge. Trust Becomes More Important as Repair Decisions Get Bigger The owner of a 12- or 15-year-old vehicle may be deciding whether to spend several thousand dollars on a vehicle with limited market value but significant practical or emotional value. That customer is not only buying a repair. They are buying confidence in the recommendation. Shops need to explain: What is urgent What can wait What may fail next Whether the proposed work makes financial sense Which repairs can be completed in phases What can be upgraded Clear inspections, photos, videos, written estimates, and phased repair plans help customers make informed decisions without feeling pressured. Motorhead Digital's Trust, Loyalty & Relationships: The Real Shop Advantage explains why trust often begins before a customer enters the shop. 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