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How To Get New Customers Using Automotive Video Marketing Tactics

Barry Alt • July 9, 2020

With the right automotive video marketing tactics behind you, you can capture a new audience, show off what’s great about your company - and have fun while doing it. 

Using automotive video marketing tactics to get new customers
If you think YouTube and Instagram are just for 20-something beauty bloggers and influencers, think again!

Over 40% of auto shoppers use video to narrow down their options and ultimately choose what they purchase. 

With the right automotive video marketing tactics behind you, you can capture a new audience, show off what’s great about your company - and have fun while doing it. 

You don't need expensive equipment to get started, you just need a plan (and some standards!)

There's a lot of poor video content out there that isn’t doing anyone in the industry any favors - but that means there's plenty of space for you to make a positive impression on potential customers. 

Video marketing helps you connect with your audience, showcase your products/services and boost your SEO efforts. 

Search engine optimization isn't just about blogging - video content can propel your website and social media accounts to the top of Google too. 

When people are searching for specific products or 'how to' guides, Google knows the average web user wants something easy to understand and quick to digest - so it actively promotes video search results as the answer to common search queries. 

So, when you post that 2 minute video on how to install your most popular product, or what happens during a tune-up, Google will show your video as an authority to people searching for that content on their search engine. 

The result? People that are looking for what you do/what you sell will visit your website to learn more about you (and hopefully ultimately hire you/buy from you).

This can be particularly useful for auto shops trying to attract local customers with local SEO.

So - with all that said, how can you use video marketing for your auto shop? What types of videos should you make? 

The 4 most effective types of video marketing for automotive businesses

Videos, like your blog posts, can help your business appear higher on Google, convert casual visitors to loyal customers and bring in more sales for your company. 

But, like a badly formatted blog post, low-quality videos can also hurt your reputation - and your conversion rates. 

Low-quality videos aren’t going to get you the attention you need, which is why you need to be clear on what type of video you want to create and what image you want to promote of yourself online.

Here are four of the most effective types of video content that can help attract new customers to your shop. 

     1. ‘How to’ guides - simplifying complicated topics

Written content, unfortunately, has its limitations. There’s only so much written content can do for your audience, especially when it comes down to explaining complex situations. 

You can easily describe simple and straightforward concepts with written content but trying to break down more detailed concepts can be quite tough. 

For example, let’s say you’re writing about how to change the oil in a car. Think about how many words it’ll take to explain how you go about this safely. You have to explain to them in detail how to prop up the car, find the oil plug, and then go about describing the rest of the procedure. 

On a guess, it’d take at least 600 words to explain all this - or you could explain it quicker in a short video.

Video also provides your audience with a lot more context and information than text does. 

Using the same example from before. If you’re showing a person on video how to change the oil in a car you’ll be able to visually show them where the oil plug is located and they’ll be able to see exactly how each step in the process is performed. 

With video, your audience will not only get the information quicker but they’ll also be able to understand what you’re trying to show them more clearly. 

By using video in this detailed way you’ll be able to draw more customers in by providing consumable, helpful content. 

     2. Creating a connection, authentically

Written content can often make it difficult for the reader to connect with the writer as they can’t put a face to the words. This is why you often see an author’s picture at the top of a blog post. 

But, just seeing a person’s picture isn’t the same as hearing the content straight from the creator. Video is one of the best ways to connect with your audience this way - they’ll know you when they see you in the shop (and feel like they have a more personal connection with you). 

You may not be directly talking to each individual member of your audience but it can give viewing the feeling that you are.

You can introduce yourself, each member of your team and give them a guided tour of your premises. 

With video working alongside your written work, your audience will adapt and start to read all your content in your voice. This will make them feel more comfortable and more connected with you. 

The closer your audience feels to you the easier it will be to get them to convert to paying customers. 

     3. Product guide videos - things are best seen in action

There are a lot of factors that stop people from buying products or booking services online. One of the biggest factors is that they’re unsure of what the product will look like or how it will perform in real life. 

By using video you can provide your potential customers with a 3-D simulation of what the product looks like. 

In a video of a product being unboxed and tested, customers usually look at:
  • How big the product is
  • Does it look as good as its photos
  • Do the main features work as described
  • How easy/difficult it is to install
You can even create a video of different products being installed - the more questions you can answer, the shorter your sales cycle will be.

     4. Entertaining/funny videos - engaging posts get shared

When people have a few minutes spare, what’s the first thing they do? They pull out their phones and scroll through Facebook or Instagram.

How do you get their attention? Create entertaining or funny videos that are relevant to your industry. 

By getting casual viewers interested in what you have to say (that isn’t a sales pitch), they’re more likely to share your video with friends and family - exposing your business to more potential customers. 

With automotive video marketing, there are so many options and opportunities at your fingertips to try out. 

Want some help figuring out how you can use video to attract more customers to your auto shop? Get in touch today- our team specializes in helping auto shops reach more customers online and convert them to loyal, long-term customers.
By Shanna Cathey August 20, 2026
The average age of a light vehicle in the United States is now 12.8 years, according to the latest publicly released national benchmark from S&P Global Mobility (the firm completed its spinoff into an independent company, now called Mobility Global, in July 2026, though its research is still widely cited under the S&P Global Mobility name). For the automotive aftermarket, that means a growing population of vehicles entering the years when maintenance, repair, replacement parts, diagnostics, and upgrades become increasingly important. The American vehicle fleet is getting older, and it's changing how aftermarket businesses need to think about growth. S&P Global Mobility reports that the U.S. fleet has grown to 289 million light vehicles in operation. Passenger cars now average 14.5 years old, while light trucks average 11.9 years. The high-volume 2015 through 2019 model years are also moving deeper into the aftermarket service cycle as more vehicles leave their original warranty coverage. For independent repair shops, parts suppliers, restoration specialists, performance businesses, and custom builders, the opportunity is substantial. It is not automatic, however. The businesses positioned to benefit will be the ones prepared to service an aging but increasingly technical vehicle population. Why Does an Aging Vehicle Fleet Create Aftermarket Opportunity? Older vehicles generally require more frequent maintenance and a wider range of repairs. Wear items reach the end of their service life. Seals, wiring, suspension components, cooling systems, electronics, and emissions equipment begin to demand more attention. Owners also start making larger decisions about whether to repair, restore, upgrade, or replace the vehicle. 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Modern vehicles are also durable enough to remain useful well beyond the point when earlier generations of owners may have traded them. From the shop side, the pattern is familiar. A customer says, "I just need it to last another year." Then one year becomes three. The truck remains essential to the business. The SUV stays in the family. The daily driver becomes a project because the owner would rather improve it than start over with another payment. This is where the aftermarket becomes essential. It gives vehicles a second, third, and sometimes fourth life. A 12-Year-Old Vehicle Is Still a Modern Vehicle An older fleet does not mean a simpler repair environment. A 12-year-old vehicle can still contain numerous control modules, emissions equipment, infotainment systems, electronic security features, networked sensors, and early-generation advanced driver-assistance systems. 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Independent mechanical shops can benefit from increased demand for preventive maintenance, diagnostics, suspension work, cooling-system repairs, electrical repairs, emissions service, and age-related wear components. Parts manufacturers, distributors, and retailers can benefit from sustained demand across a wider range of model years. Accurate fitment data, inventory planning, and technical support become even more important when the active vehicle fleet spans decades. Restoration, performance, and custom shops have another opportunity. As replacement costs remain high, some owners will choose to improve vehicles they already own through: Drivability upgrades Modernized electronics Braking and suspension improvements Engine work Interior restoration Full custom or restoration builds The aging fleet is also increasingly diverse. S&P reports that battery-electric vehicles average 3.7 years old, plug-in hybrids average 4.9 years, and traditional hybrids average 6.4 years. Those vehicles will create additional service opportunities as they age, but they will also require new training, safety processes, tooling, and parts knowledge. Trust Becomes More Important as Repair Decisions Get Bigger The owner of a 12- or 15-year-old vehicle may be deciding whether to spend several thousand dollars on a vehicle with limited market value but significant practical or emotional value. That customer is not only buying a repair. They are buying confidence in the recommendation. Shops need to explain: What is urgent What can wait What may fail next Whether the proposed work makes financial sense Which repairs can be completed in phases What can be upgraded Clear inspections, photos, videos, written estimates, and phased repair plans help customers make informed decisions without feeling pressured. Motorhead Digital's Trust, Loyalty & Relationships: The Real Shop Advantage explains why trust often begins before a customer enters the shop. 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