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Instagram and Your Auto Shop: 5 Mistakes to Avoid

Barry Alt • June 24, 2020

With so many businesses using Instagram to get more customers, it's more important than ever to do the right things and avoid making common mistakes that could cost you followers.

Instagram and your auto shop: 5 mistakes to avoid
Instagram is continuing to grow in popularity in the auto industry and with so many businesses (and customers) flocking towards social media it’s important to know how best to work it. 

With so many businesses using Instagram to get more customers, it's more important than ever to do the right things and avoid making common mistakes that could cost you followers.

So, if you want to:
  • Gain more followers
  • Increase your audience engagement
  • Drive more traffic to your website
Then you’ll need to avoid these Instagram mistakes in your posts. 

Instagram Mistake 1: Not optimizing your bio

This might seem like an obvious point to you, but you’d be amazed by the number of people who don’t optimize their social media bios. 

Not optimizing your bio on your Instagram page can cause it to become lost amongst the already-crowded space on the platform. 

Writing a great bio gives your audience an insight into what your business is like. 

Think of it as an introduction to your business. 

When you don’t introduce yourself to somebody after meeting them for the first time it’s considered rude: it’s the same with Instagram. 

Not showing your audience who you are can make you seem standoffish and unwelcoming. 

When it comes to your bio you want to be able to show your audience who you are and what you do in a couple of sentences. 

You don’t have much space so make sure you leave them with something enticing.

It’s a good idea to add some sort of social proof in your bio to show your visitors that you’re a trusted source and can provide them with high-quality work. 

When adding a CTA (call to action) on your Instagram bio, remember that you can also leave a link to your website to really make the most of that chance to attract new customers.

Instagram is not Facebook, so any links you leave in your posts are unfortunately not clickable. If you want to link to a webpage or any other information keep the link very short or put the link in your bio. If you put the link in your bio make sure to tell your audience where to find it in your post - otherwise they won’t know where to go.

If you’d like to promote a sale or offer it’s a good idea to look into Instagram ads rather than playing around with links.

Instagram Mistake 2: Low quality content

So many people make this mistake!

Instagram is a very visual platform and people use it to gaze at beautiful landscapes, funny videos, awesome cars and just decent content overall. 

They don’t want to look at poorly taken photos that are taken in bad lighting or at a weird angle and they certainly don’t want to look at a pixelated image. 

With cell phones now having such great built-in cameras, it’s easier than ever to upload high-quality images - and your visitors will be more likely to engage with something that’s actually nice to look at. 

Speaking of images, when taking your photos remember that Instagram images are square and can be cropped so you’ll need to think about how you frame your shots. 

Holding your phone in landscape mode works best for posts, portrait mode works best for stories.

Make sure your posts are entertaining too! 

Nobody wants to scroll through their feed and see irrelevant and boring videos and images. 

One of the most important things for any business is telling your story and with Instagram, it's all about the photos (and a little bit of commentary). So, show off your shop and all the cool projects you’re working on. You can even document long term projects over time with posts and story updates. 

Finally don’t over-post. 

If you post 5-10 images or more in a row within a very short period of time you may risk annoying your followers and causing them to unfollow you.

Give your audience something to enjoy, not something to skip over. 

Not sure if your content is good enough?

Look at other accounts in the auto industry and see what their pages look like. 

Check out what posts get the most likes and see what resonates with your audience. 

A consistent Instagram page always does better than a bundle of messy photographs so don’t be afraid to take down any older posts that aren’t doing very well. 

You can always replace them with newer, fresher, and better content. 

Instagram Mistake 3: Ignoring engagement

Engaging with your audience is a fantastic way to gain their trust and loyalty.

Instagram actually awards you for interacting with comments and direct messages. It'll see that you’re engaging with certain people and show them more of your content because you’ve developed a relationship with them. 

It will also show similar users your content and you have a higher chance of appearing as a suggested page to be followed by them.

So, the more you like, comment on posts and reply to direct messages the more likely you are to improve your presence on the app.

Instagram Mistake 4: Forgetting hashtags

Hashtags are still incredibly important when using Instagram and you should be using them on every one of your posts. 

Many people don’t like to use hashtags because they aren’t sure what they should write in them. There’s a simple solution to this though, simply check out what hashtags your competitors are adding to their posts.

Be sure to make note of which posts do the best on their page and see what hashtags they use on them.

Be careful though. Some hashtags are overused and your posts can often get lost in a sea of content. 

Try to add hashtags that are unique to your niche within the auto industry. This will help attract the right audience for your page too.

Instagram Mistake 5: Not developing a content calendar

Organizing what and when you should post on your Instagram account can be a difficult task in itself - and that’s before you’ve even taken a photo or come up with hashtags. 

Your schedule is already extremely busy with running your shop and talking to clients so thinking about Instagram posts can be a headache if you’re not prepared. 

This is why you need to get yourself a content calendar. 

With a content calendar, you can organize yourself and figure out what you want to post and when you want to post it months in advance. 

As soon as you have your content calendar written out for the year ahead (or even the next 3 months), you won’t have to worry about thinking up posts on the spot anymore. 

So, streamline your content by staying organized and on top of things - it’ll make your Instagram journey a little bit easier.

Need help figuring out the best way to get started with Instagram for your auto shop? Get in touch today. 
By Shanna Cathey August 20, 2026
The average age of a light vehicle in the United States is now 12.8 years, according to the latest publicly released national benchmark from S&P Global Mobility (the firm completed its spinoff into an independent company, now called Mobility Global, in July 2026, though its research is still widely cited under the S&P Global Mobility name). For the automotive aftermarket, that means a growing population of vehicles entering the years when maintenance, repair, replacement parts, diagnostics, and upgrades become increasingly important. The American vehicle fleet is getting older, and it's changing how aftermarket businesses need to think about growth. S&P Global Mobility reports that the U.S. fleet has grown to 289 million light vehicles in operation. Passenger cars now average 14.5 years old, while light trucks average 11.9 years. The high-volume 2015 through 2019 model years are also moving deeper into the aftermarket service cycle as more vehicles leave their original warranty coverage. For independent repair shops, parts suppliers, restoration specialists, performance businesses, and custom builders, the opportunity is substantial. It is not automatic, however. The businesses positioned to benefit will be the ones prepared to service an aging but increasingly technical vehicle population. Why Does an Aging Vehicle Fleet Create Aftermarket Opportunity? Older vehicles generally require more frequent maintenance and a wider range of repairs. Wear items reach the end of their service life. Seals, wiring, suspension components, cooling systems, electronics, and emissions equipment begin to demand more attention. Owners also start making larger decisions about whether to repair, restore, upgrade, or replace the vehicle. 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Modern vehicles are also durable enough to remain useful well beyond the point when earlier generations of owners may have traded them. From the shop side, the pattern is familiar. A customer says, "I just need it to last another year." Then one year becomes three. The truck remains essential to the business. The SUV stays in the family. The daily driver becomes a project because the owner would rather improve it than start over with another payment. This is where the aftermarket becomes essential. It gives vehicles a second, third, and sometimes fourth life. A 12-Year-Old Vehicle Is Still a Modern Vehicle An older fleet does not mean a simpler repair environment. A 12-year-old vehicle can still contain numerous control modules, emissions equipment, infotainment systems, electronic security features, networked sensors, and early-generation advanced driver-assistance systems. 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Independent mechanical shops can benefit from increased demand for preventive maintenance, diagnostics, suspension work, cooling-system repairs, electrical repairs, emissions service, and age-related wear components. Parts manufacturers, distributors, and retailers can benefit from sustained demand across a wider range of model years. Accurate fitment data, inventory planning, and technical support become even more important when the active vehicle fleet spans decades. Restoration, performance, and custom shops have another opportunity. As replacement costs remain high, some owners will choose to improve vehicles they already own through: Drivability upgrades Modernized electronics Braking and suspension improvements Engine work Interior restoration Full custom or restoration builds The aging fleet is also increasingly diverse. S&P reports that battery-electric vehicles average 3.7 years old, plug-in hybrids average 4.9 years, and traditional hybrids average 6.4 years. Those vehicles will create additional service opportunities as they age, but they will also require new training, safety processes, tooling, and parts knowledge. Trust Becomes More Important as Repair Decisions Get Bigger The owner of a 12- or 15-year-old vehicle may be deciding whether to spend several thousand dollars on a vehicle with limited market value but significant practical or emotional value. That customer is not only buying a repair. They are buying confidence in the recommendation. Shops need to explain: What is urgent What can wait What may fail next Whether the proposed work makes financial sense Which repairs can be completed in phases What can be upgraded Clear inspections, photos, videos, written estimates, and phased repair plans help customers make informed decisions without feeling pressured. Motorhead Digital's Trust, Loyalty & Relationships: The Real Shop Advantage explains why trust often begins before a customer enters the shop. 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